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Royal London, M&G Enter European Active ETFs

Royal London, M&G Enter European Active ETFs

October 18, 2025 Victoria Sterling -Business Editor Business

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Active ETFs Gain Traction as Traditional Fund Managers Respond to Market Shift

Table of Contents

  • Active ETFs Gain Traction as Traditional Fund Managers Respond to Market Shift
    • The Rise of Active ETFs
    • Competitive Pressures and Asset Cannibalization
    • Schroder’s Strategy and the Appeal of Active Management

February 29, 2024

European asset managers Royal London Asset Management and M&G Investments are preparing to launch actively managed exchange-traded funds (ETFs), signaling a growing trend among traditional fund houses to compete with the rising popularity of passive investment vehicles. This move follows similar steps taken by Schroders and Jupiter Asset Management.

The Rise of Active ETFs

Active ETFs, which aim to outperform market benchmarks through strategic investment decisions, are gaining ground as investors seek alternatives to traditional mutual funds and passively managed ETFs. The appeal lies in combining the cost-effectiveness and trading versatility of ETFs with the potential for higher returns offered by active management.

What: Traditional asset managers entering the active ETF market in Europe.
Who: Royal London asset Management, M&G Investments, Schroders, and jupiter Asset Management.
When: Gaining momentum in early 2024,building on launches in late 2023.
Why: To compete with the growing popularity of ETFs and prevent asset cannibalization.
What’s Next: Increased competition and innovation in the active ETF space, potentially leading to lower fees and broader investment options.

Royal London and M&G are focusing on different asset classes. Royal London will offer ETFs investing in global equities and high-quality corporate bonds, while M&G’s plans haven’t been publicly detailed as of February 29, 2024. Schroders launched its active ETFs earlier, emphasizing the combination of ETF accessibility with the expertise of their fund managers.

Growth of ETF Assets Under Management (AUM) Globally (2010-2023)
Year AUM (USD Trillions)
2010 0.8
2015 2.2
2020 7.1
2023 9.3

Statista: Worldwide ETF assets Under Management

Competitive Pressures and Asset Cannibalization

Jupiter Asset Management’s entry into the active ETF space at the beginning of 2024 with a global government bond active ETF highlights the growing concern among traditional asset managers about losing assets to ETFs. Matthew Beesley, Jupiter’s chief executive, warned that inaction could lead to “cannibalisation” of assets held in traditional funds. (Financial Times, date of article not specified in source, but referenced in context of early 2024).

The key difference between traditional mutual funds and ETFs lies in their pricing and trading mechanisms. Mutual funds are typically priced once a day based on net asset value (NAV), while ETFs trade on exchanges throughout the day, offering greater liquidity and price transparency.

Schroder’s Strategy and the Appeal of Active Management

Schroders is positioning its

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