Deal Follows US Court Ruling and​ Prior Conflict

Ryanair and online ‍travel giant Booking.com announced‍ a partnership on Tuesday, allowing Booking.com and its related‌ sites (Kayak,⁣ Priceline, and Agoda) ⁢to sell Ryanair flights.‍ This​ agreement comes after ​a⁢ period of legal conflict where Ryanair accused Booking ⁤Holdings-owned sites of illegally ⁢selling its flights and adding unauthorized charges following a​ US court ruling in Ryanair’s favor ​regarding a screen-scraping case.

The‌ partnership ‍will enable customers booking ​holidays through⁤ Booking.com, Kayak, Priceline, and Agoda to purchase Ryanair flights as ⁣part of their travel packages.
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Transparency and Customer Benefits

‌ Dara O’Brady, Ryanair chief marketing ⁤officer, ‍stated ⁤the deal ​will ensure “full price transparency” for customers ​and provide ⁤them with direct ⁤flight updates⁢ to their mobile phones. Todd Henrich, Booking Holdings senior ⁢vice-president,‌ expressed his company’s pleasure ​in partnering‍ with Ryanair to “give travellers ‌greater choice and value.”

Expanding Partnerships for Ryanair

⁢ ‍ This partnership represents the ​latest in ⁢a series of agreements Ryanair has established ‍with ⁢online travel agents since ‌early 2023.the airline has been actively ‌seeking to ⁢collaborate ‍with OTAs ⁢following its successful legal challenge against Booking.com’s practice of screen scraping-automatically extracting data from Ryanair’s website without authorization.