Sales Triple at Kendall Jenner’s Favorite Brand
Okay, here’s a breakdown of the key information from the provided text, formatted for clarity:
Adanola Financial Performance (Key Highlights):
* Turnover (Revenue):
* 2025 (Year ending March 31st): £84.5 million
* 2024: £57.1 million
* 2023: £27.8 million
* Growth: tripled in two years.
* Pre-Tax Profit:
* 2025: £22.1 million
* 2024: £18.9 million
Company Information:
* Brand: Adanola (athleisure wear)
* Location: Manchester, UK
* Founded: 2015 by Hyrum Cook
* Recent Investment: August 2024 - Minority stake acquired by Story3 Capital partners.
* Valuation: Approximately $530 million (£398 million) as of August 2024.
Celebrity Endorsements/Fans:
* Kendall Jenner
* Molly-Mae Hague
* maya Jama
* Michelle keegan
* Kaia Gerber
* Veneda Carter
* Rosie Huntington-Whiteley
Story3 Capital Partners:
* A Los angeles-based private equity firm.
* Portfolio includes: Coco Republic, Mammoth Brands, HD Buttercup, Lands’ End, John Elliot, Ark Invest.
Other Notable Points:
* The financial information is based on accounts filed with Companies House.
* Hyrum Cook stepped down as founder last year.
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