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Sam Sung: From Apple Employee to Viral Star – His Name Change Story

Sam Sung: From Apple Employee to Viral Star – His Name Change Story

October 27, 2025 Victoria Sterling -Business Editor Business

Key Facts ​about Sam ‍Sung ⁤(the Apple employee):

* Name &⁤ Employment: Sam Sung worked as a “Specialist” at the Apple⁣ Store in Vancouver, Canada in 2012. ​His name is ‍remarkably ‍similar to the brand “Samsung,” a ‌major Apple competitor.
* Viral ​Incident: His business card was uploaded to Reddit and whent viral due to ⁢the coincidence of his name and⁣ apple’s ​rivalry ‌with Samsung.
* Apple’s ​Response: Apple contacted Sam Sung to⁤ inquire about ⁤the card’s upload and asked him to avoid media attention. They also instructed employees to help disguise his identity while at work.‌ He was‍ “secured” ‍from reporters and told to pretend to be someone else.
* Name Change: After ⁢leaving Apple, Sam Sung​ legally changed ‌his name to‍ Sam Struan, inspired by‍ a favorite place in Scotland.
* Charity ⁣Auction: He‌ auctioned off his Apple business cards for charity after changing ​his name.
* His⁣ Feelings: Sam Sung described being “very scared”⁤ and wanting to focus on work during the viral attention.

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