Samsung AI Football Latin America Experience
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Samsung at CES 2026: AI-Powered Home Entertainment & the Future of the Sports Experience in latin America
Table of Contents
(Published: October 26,2023 – Date should be updated upon actual publication)
Samsung showcased its vision for the future of home entertainment at CES 2026,with a strong focus on leveraging Artificial Intelligence (AI) to enhance the sports viewing experience and create a more connected home ecosystem,notably in the rapidly growing Latin American market. The company’s strategy centers around the idea of “AI as your personal companion,” extending beyond the television to encompass a wider range of connected appliances and the SmartThings platform. This article dives into the key announcements, the specific trends driving Samsung’s approach in Latin America, and what these developments mean for consumers.
At a Glance
The rise of the Home Sports Arena: Latin America Leads the Way
Samsung’s strategy is deeply rooted in understanding the unique viewing habits of Latin American sports fans. While stadium attendance remains popular, the vast majority of sports consumption occurs within the home. Data reveals a striking contrast: approximately 3.4 million people attended sports matches in stadiums during recent major competitions,while over 1.42 billion viewers watched those same events on television in their homes.[1] This demonstrates that the primary sports experience for most fans is a domestic one, driving demand for larger, more immersive screens and superior audio solutions.
This trend is further amplified by the increasing prevalence of multi-device usage during live events. Currently,two out of three viewers utilize a second screen – typically a smartphone or tablet – to access statistics,engage on social media,or follow real-time commentary.Moreover, 46% of smartphone users actively use their devices while watching TV. [2] This highlights a shift towards a connected, social, and multi-platform sports experience.
Key Drivers in latin America:
* High Domestic Viewership: The preference for watching sports at home is a dominant trend.
* Growing Connected Device Adoption: Increasing smartphone and Smart TV penetration.
* Social Engagement: Fans actively participate in online conversations during live events.
* Demand for Immersive Experiences: Larger screens, better audio, and integrated technology.
Samsung’s AI-Powered Ecosystem: Beyond the Screen
Samsung’s vision extends beyond simply improving the television viewing experience. The company is integrating AI throughout its entire domestic ecosystem, aiming to create a seamless and personalized experience for consumers. Under the global concept of “Artificial Intelligence as your personal companion,” Samsung is focusing on making AI more human, intuitive, and accessible.
According to HS Jo,CEO and President of Samsung for Latin America: “In 2025,AI is no longer something distant or exclusive and has become part of everyday life. In 2026,AI must take the next step: becoming more human,intuitive and accessible. That is why our vision is clear: AI as your perfect companion. A companion that understands your habits, your preferences and your privacy. A companion that enhances entertainment, simplifies daily life and brings people closer together.”
This commitment is backed by significant investment in AI capabilities. Samsung reports that over 400 million of its products worldwide already incorporate AI experiences,supporting 22 languages – a testament to the company’s commitment to global diversity