Samsung Art Store Showcases Modern European Art from Stedelijk Museum Amsterdam

The Stedelijk Museum Amsterdam has partnered with Samsung Electronics to bring a curated selection of its modern and contemporary art collection to the Samsung Art Store, marking a significant expansion of digital access to iconic European artworks. The collaboration, announced on April 29, 2026, allows global audiences to explore and display high-resolution reproductions of masterpieces from the museum’s collection on Samsung’s Art TV and The Frame Pro devices.

Iconic Artworks Now Available on Samsung Art Store

The Stedelijk Museum Amsterdam, renowned for its association with avant-garde movements such as De Stijl, has selected key pieces from its modern European collection for the Samsung Art Store. Among the highlights is Henri Matisse’s vibrant cut-out The Parakeet and the Mermaid (1952-1953), a defining work of the artist’s later career. The selection also includes seminal pieces by Kazimir Malevich, Vincent van Gogh, Paul Cézanne, Claude Monet, and Jan Toorop, showcasing the museum’s breadth in modern art.

“The Parakeet and the Mermaid” exemplifies Matisse’s innovative use of color and form, a technique that continues to influence contemporary design and interior aesthetics. The inclusion of Toorop’s Old Oaks in Surrey (1890) further underscores the museum’s commitment to presenting works that bridge traditional and modern artistic expressions. These artworks will be available for display on Samsung’s Neo QLED and The Frame Pro televisions, which are designed to blend seamlessly into home environments as digital art frames.

A Global Audience for Modern Art

The partnership reflects a growing trend in the art and technology sectors, where digital platforms are increasingly used to democratize access to cultural institutions. The Stedelijk Museum Amsterdam joins a roster of prestigious institutions already featured on the Samsung Art Store, including The Metropolitan Museum of Art, The Museum of Modern Art (MoMA), and Tate. This collaboration aligns with the museum’s mission to introduce modern art and design to the widest possible audience, as stated by Rein Wolfs, Director of the Stedelijk Museum Amsterdam.

“The Stedelijk Museum Amsterdam aims to introduce modern art and design to the widest possible audience. It’s a significant development, allowing people around the world to explore our collection in detail from home.”

Rein Wolfs, Director, Stedelijk Museum Amsterdam

Marta Di Gioia, Curator for Samsung Art Store Europe, emphasized the role of the home as a space for artistic engagement. “At Samsung, we see the home as a key space for experiencing art,” she said. “By featuring works like Matisse’s ‘The Parakeet and the Mermaid’ on Samsung Art Store, we enable people to live with art that has shaped modern culture.” The initiative is part of Samsung’s broader effort to integrate art into everyday life through technology, transforming living spaces into dynamic galleries.

The Intersection of Art and Technology

The collaboration between the Stedelijk Museum Amsterdam and Samsung Electronics highlights the evolving relationship between cultural institutions and digital platforms. As living spaces become more expressive, art is increasingly positioned at the center of home design, with technology serving as a bridge between traditional art forms and contemporary lifestyles. The Samsung Art Store, available on the company’s Art TV and The Frame Pro devices, offers users the ability to curate their own digital art collections, complete with high-resolution imagery and customizable display settings.

The Stedelijk Museum’s collection, known for its bold use of color, geometric forms, and innovative compositions, aligns with Samsung’s vision of integrating art into modern interiors. The museum’s association with movements like De Stijl, which championed abstraction and simplicity, resonates with the clean, minimalist aesthetics of Samsung’s display technology. This partnership not only expands the reach of the Stedelijk’s collection but also reinforces the idea that art can be both a personal and communal experience, accessible to anyone with a Samsung Art TV.

What So for Art and Design Enthusiasts

For art lovers and design enthusiasts, the collaboration offers an unprecedented opportunity to engage with modern European art outside the confines of a traditional museum setting. The ability to display works by Matisse, Van Gogh, and Cézanne in the home transforms everyday spaces into galleries, fostering a deeper connection between art and daily life. The initiative also reflects a broader shift in the art world, where digital platforms are increasingly used to complement physical exhibitions and reach new audiences.

The Stedelijk Museum Amsterdam’s participation in the Samsung Art Store is particularly significant given its historical role in promoting avant-garde art. The museum has long been a champion of artists who challenge conventional norms, and this partnership extends that legacy into the digital age. By making its collection available on a global platform, the Stedelijk is not only preserving its cultural heritage but also ensuring that modern art remains relevant and accessible to future generations.

Looking Ahead

While the initial selection of artworks focuses on modern European masters, the partnership between the Stedelijk Museum Amsterdam and Samsung Electronics could pave the way for future expansions. As digital art platforms continue to evolve, there is potential for more institutions to follow suit, offering curated collections that span different eras, movements, and geographies. For now, art enthusiasts can look forward to exploring the Stedelijk’s collection in a new, immersive format, bringing the museum’s vision of accessible art to homes around the world.

The Samsung Art Store’s integration with the Stedelijk Museum Amsterdam’s collection is available starting April 29, 2026, on compatible Samsung devices, including Neo QLED and The Frame Pro televisions.