Samsung Art Store Unveils First-Ever Art Basel Collection, Bringing Premier Gallery Works into Homes Worldwide – Samsung Newsroom Malaysia
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Samsung is expanding its partnership with Art Basel, bringing the prestigious art fair experience directly to homes across the U.S. through the Frame TV.
Following a prosperous debut as Art BaselS first-ever Official Visual Display partner in Basel, Switzerland earlier this year, Samsung is now bringing the magic of Art Basel Miami Beach to art enthusiasts nationwide.
This unique partnership goes beyond simply showcasing art. Samsung is launching a new initiative with Art Basel to curate exclusive collections of contemporary artworks from renowned exhibiting galleries, available exclusively on the Samsung Art Store.
▲ Fred Tomaselli’s Irwin’s Garden (detail) (2023) shown on The Frame by Samsung.photo: Samsung
Exclusive Access for Samsung Art Store Subscribers
Art Basel Miami Beach, the premier global art fair of the Americas, attracts thousands of art enthusiasts every year. Now, Samsung Art Store subscribers can experience the excitement from the comfort of their homes.
Ahead of the fair, which takes place from December 6-8, 2024, at the Miami Beach Convention Center, subscribers will have exclusive access to a curated collection of 16 select works from Art Basel’s galleries.Some of thes pieces will be displayed at the fair itself, offering subscribers a unique, front-row look at some of Art Basel’s remarkable works of art.
The collection features pieces from international contemporary galleries, including James Cohan, Kasmin, moniquemeloche, mor charpentier, Nara Roesler, roberts Projects, and Tina Kim.
Samsung Brings Art Basel Miami Beach Home with The Frame
Miami Beach, FL – Art Basel Miami Beach, the world’s premier art fair for modern and contemporary art, returns this year with a new dimension: bringing the experience home.Samsung, the Official Display Partner of Art Basel Miami Beach, is bridging the gap between the physical fair and art enthusiasts everywhere through its innovative The Frame TV.
“Art Basel’s mission is to power the world of art by connecting leading artists and galleries with art-loving audiences,” said noah Horowitz, CEO of Art Basel. “Our collaboration with Samsung allows us to extend that reach like never before by broadening access to leading galleries and critically important works from established artists to a new generation of emerging talents.”
This year, Samsung is showcasing The Frame’s ability to transform any space into a personal art gallery. Visitors to the fair will encounter The frame throughout the venue, displaying a curated selection of artworks in stunning detail.
“art Basel represents the pinnacle of contemporary art, and we are thrilled to amplify that experience with leading display technology that brings art to millions of people,” said yong Su Kim, EVP and Global Head of Video services and partnerships at Samsung. “Through the Samsung Art Store and the lifelike visuals of The Frame, we are making it possible for anyone to experience Art Basel and take part in an iconic cultural moment.”
Bringing Art Home: The Samsung Art Store Collectors Lounge
From December 4-8, Samsung will host the “Bringing Art Home” Collectors Lounge, a dedicated space where attendees can immerse themselves in the world of art. The Lounge will feature The Frame adorned with unique bezels from DecoTVFrames, an official Samsung partner, showcasing the TV’s versatility and design potential.
Beyond the visual spectacle,the Lounge will be a hub for engaging conversations and insights. Samsung is hosting a series of panel discussions featuring influential voices from the contemporary art world, offering attendees a unique chance to delve deeper into the art market, collecting trends, and the intersection of technology and art.
The Samsung Art Store Collectors Lounge promises to be a must-visit destination for art enthusiasts attending Art Basel Miami Beach, offering a glimpse into the future of art appreciation and accessibility.
Samsung’s The Frame TV: Where Art and Technology Collide
Samsung Electronics is blurring the lines between art and technology with its latest iteration of The Frame TV, a stunning display that doubles as a sophisticated art showcase.
This year, Samsung is taking its commitment to art and innovation a step further with a series of engaging online events focused on the intersection of these two worlds.
Celebrating Creativity and Connection
The Frame’s online events will feature insightful discussions with leading figures in the art and tech industries.
Celebrating Women in Art and Technology – Innovation and Expression: Join Daria Greene, Head of Global Curation at Samsung, for a captivating panel discussion highlighting the achievements of female artists and innovators who are pushing boundaries in the digital art space. Discover how technology is empowering artists and expanding the reach of their work.
The Future of digital Art – Innovation, Rights, and Connectivity: Maya Harris, Head of Business Development and Strategic Partnerships at Samsung, will moderate a thought-provoking panel exploring the evolving landscape of digital art. This session will delve into the impact of technology on artistic rights, accessibility, and the ways artists connect with global audiences.
A Gallery-Worthy Experience at Home
The Frame itself has undergone a significant upgrade in 2024. As the world’s first and only art TV to receive Pantone Validated ArtfulColor Certification, The Frame delivers breathtakingly accurate color reproduction, ensuring your favorite artworks appear as vibrant and lifelike as they would in a gallery.
The addition of an anti-Reflection with Matte Display further enhances the viewing experience by minimizing distracting glare, allowing you to fully immerse yourself in the beauty of each piece.
available in sizes ranging from 55 to 85 inches, The Frame seamlessly blends into any décor, hanging flush against the wall like a conventional picture frame.
Beyond the Canvas: The Power of Samsung Technology
Beyond its artistic capabilities, The Frame leverages Samsung’s renowned technology to deliver an extraordinary viewing experience for all your entertainment needs.
As the #1 global TV brand for 18 consecutive years, samsung is committed to providing cutting-edge features, including crystal-clear picture quality, smart home integration, and robust security with Samsung Knox.
The Frame is more than just a television; it’s a statement piece that elevates your home and celebrates the power of art and technology.
Bringing the Art Basel Experience Home: An Interview with Samsung’s Yong Su Kim
(Miami Beach, FL) – NewsDirectory3 sat down with Yong Su Kim, EVP and Global Head of Video Services and Partnerships at Samsung, to discuss their groundbreaking partnership with Art Basel Miami Beach. This year,Samsung is leveraging its innovative Frame TV to bring the world-renowned art fair directly into homes across the US.
NewsDirectory3: Mr. Kim, thank you for taking the time to speak with us. This partnership with Art Basel is truly exciting. What motivated Samsung to take this unconventional approach?
Yong Su Kim: We are always exploring innovative ways to connect people with art. The Frame TV, with its ability to transform into a stunning display for world-class artwork, felt like the perfect conduit. Art Basel Miami Beach is a global center for artistic expression, and our aim is to democratize access to that experience, making it available to anyone with a Samsung Frame TV.
NewsDirectory3: The exclusive curated collection on the Samsung Art Store sounds engaging. Can you tell us more about the selection process and what makes these pieces so special?
Yong Su Kim: We collaborated closely with art Basel to curate a collection that truly reflects the diversity and dynamism of the fair. The 16 works represent a captivating blend of established and emerging artists from leading international galleries. Some pieces will be displayed at the fair itself, offering subscribers a unique “front-row” experience.This selection is not just a glimpse; it’s an immersive journey into the heart of the contemporary art world.
NewsDirectory3: Beyond simply showcasing art, do you see this as a way to educate and inspire a new generation of art enthusiasts?
Yong Su Kim: Absolutely. This partnership is an prospect to spark curiosity and ignite a passion for art in homes everywhere. The Frame TV allows users to personalize their art experience, explore different styles, and learn about the artists behind the works. We believe this accessibility can truly broaden the horizons of art recognition for individuals and families alike.
NewsDirectory3: The Frame TV displayed throughout the Miami Beach Convention Center will surely be a highlight for attendees. What can visitors expect to see?
Yong Su Kim: The Frames strategically placed throughout the venue will showcase a rotating selection of masterpieces from Art Basel galleries. This blend of physical and digital experience will create a truly engaging and memorable journey for art lovers. We want to demonstrate the power of technology to enhance and enrich the customary art fair experience.
NewsDirectory3: thank you, Mr. Kim. This unique collaboration between Samsung and Art Basel represents a significant step forward in bringing the world of art closer to everyone.
Yong Su Kim: It’s our pleasure to partner with Art Basel on this exciting endeavor. We hope this partnership will inspire, educate, and spark a deeper appreciation for art among a wider audience.