Samsung Electronics and LG Electronics will compete fiercely on AI (artificial intelligence) home appliances at “IFA 2024”, Europe’s largest home appliance and IT exhibition, to be held in Berlin, Germany next month. Recently, Samsung Electronics, which ranks first in the global TV market, and LG Electronics, which ranks first in the world in the field of home appliances, have been competing fiercely on the field of AI (artificial intelligence) home appliances. – MK
Samsung Electronics and LG Electronics will compete fiercely over AI (artificial intelligence) home appliances at “IFA 2024”, Europe’s largest home appliance and IT exhibition, to be held in Berlin, Germany next month.
Recently, Samsung Electronics, which ranks first in the global TV market, and LG Electronics, which ranks first in the world in the field of home appliances, have dominated the atmosphere of IFA, so a lot of highlights have been prepared and it is expected that there will be a fierce competition between the two companies.
On the 29th, according to industry sources, LG Electronics will unveil the AI home hub “LG ThinQ On” equipped with generative AI for the first time in the home appliance industry at IFA2024, which will start on the 6th of next month.
ThinQ On, which serves as the brain of AI Home, is a core device that keeps home appliances and Internet of Things (IoT) machines connected 24 hours a day.
An LG Electronics official said: “It is possible to monitor the home environment, home appliances, and machines at any time, judge the situation through dialogue with customers, and control the machines in the best state. It will realize smart home services that connect AI home appliances and conquer the European market.”
![[图片来源=三星电子]](https://wimg.mk.co.kr/news/cms/202408/29/news-p.v1.20240829.1f8dcec49217470193913467af9895f6_P1.jpg "Samsung Electronics and LG Electronics will compete fiercely on AI (artificial intelligence) home appliances at \"IFA 2024\", Europe's largest home appliance and IT exhibition, to be held in Berlin, Germany next month. Recently, Samsung Electronics, which ranks first in the global TV market, and LG Electronics, which ranks first in the world in the field of home appliances, have been competing fiercely on the field of AI (artificial intelligence) home appliances. - MK")
Enlarge the photo [图片来源=三星电子] ThinQ On uses generative AI to communicate with customers in everyday language. This is different from previous voice recognition speakers that simply answered questions and executed set commands.
LG Electronics has integrated the extensive open ecosystem and IoT device connectivity of At Home, a smart home platform company it acquired in July this year, into ThinQ On. At Home can currently connect to more than 50,000 home appliances and IoT devices.
Samsung Electronics has also launched various services and functions that are linked to AI home appliances.
Through SmartThings, an IoT-based smart home platform, not only can AI home appliances be connected to other machines in the home, but a new service called “Samsung Food+” with enhanced AI functions will also be launched at this year’s IFA.
Samsung Food is a mobile application food service. Its feature is that it provides food and lifestyle related services, from food management to recipes, cooking related to kitchen appliances, etc.
This new service has enhanced the function of providing customized recipes and health management programs based on the user’s personal information such as physical condition, age, and exercise information.
사진확대The picture shows LG Electronics’ drum washing machine, which was first unveiled at the “IFA 2024” held in Berlin, Germany.[图片来源=LG电子] Samsung Electronics and LG Electronics will compete in AI home appliances at this exhibition.
LG Electronics will unveil its 25-inch AI drum washing machine for the first time at this year’s IFA. LG Electronics explained that the width is smaller than existing products in consideration of the need for washing machines of various sizes in Europe.
The recently launched all-in-one robot vacuum cleaner “LG Roboking AI All-in-one” and the “Code Zero A9X All-in-one Tower Combie” that combines a stick vacuum cleaner and a robot vacuum cleaner are also expected to attract the attention of Europeans.
Samsung Electronics also plans to launch the all-in-one washing and drying machine “Bespoke AI Combo”, the high-end refrigerator “Bespoke AI Family Hub”, the all-in-one robot vacuum cleaner “Bespoke AI Steam” and so on at IFA, implanting the formula “AI home appliances = Samsung” in Europeans.
In particular, Samsung Electronics has maintained its number one position in the global TV market for 18 consecutive years, so it will focus on promoting the competitiveness of AI TVs.
Samsung Electronics said, “Our AI TV can provide a ‘tailored viewing experience’ that suits the user’s various situations.” “In addition, the ‘Generative Wallpaper’ function, which uses generative AI Gauss to recommend images that match the user’s emotions and preferences, and suggests background images, is also a highlight.”
IFA, along with CES held in Las Vegas, the United States, and the Mobile World Congress (MWC) held in Barcelona, Spain, are known as the world’s three major electronics and IT exhibitions.
It is reported that Han Jong-hee, head of Samsung’s electronic device experience (DX) department (vice chairman), and Cho Joo-wan, president of LG Electronics, will attend IFA.