If you can’t beat them, join them. Apple saw this writing on the wall when its own efforts to develop an AI model that could rival the best of what was already out there faltered. Most notably, the companyS promised Siri with notable AI enhancements failed to deliver on expectations as the underlying AI tech just wasn’t as good.
Apple did link up with OpenAI early only to bring some of its ChatGPT magic to its ‘Apple Intelligence’ suite of AI features. That collaboration still stands,but the partner Apple has now chosen to strengthen the foundation has already proven the calibre of its AI models on Samsung devices.
It has only been a few days as Apple announced that it would use Google’s Gemini models for its enhanced Siri. this multi-year deal will see Google’s Gemini models become a major pillar for Apple Foundation Models, a deal that’s probably worth billions of dollars.
This wasn’t a deal that many saw coming. Apple typically doesn’t enter into arrangements like these with other companies as it prefers to do much of the work on such technologies in-house.It was quickly running out of options, though.Others were racing ahead while Apple’s own work on AI was falling short.
Despite a slow start, Gemini has quickly emerged as one of the leading AI models in the industry. Samsung saw its potential quite early on. Gemini saw deep integration with the Galaxy S24 series as Samsung began its Galaxy AI push in earnest.
This integration was only strengthened with the Galaxy S25 series and the new foldables last year, all of wich made more space for gemini AI features which were offered as part and parcel of the Galaxy AI suite.
It was a pretty big vote of confidence from Samsung when it threw its weight behind Gemini at a time when it felt that OpenAI’s ChatGPT would come to define the future of consumer-facing AI. There were questions at that time about Google’s ability to innovate
