Samsung Leads TV Market for 19th Year - News Directory 3

Samsung Leads TV Market for 19th Year

February 20, 2025 Catherine Williams Tech
News Context
At a glance
  • Today, Samsung Electronics reported maintaining its position as the world leader in the TV market for the 19th consecutive year.
  • According to market research firm Omdia, Samsung holds a market share of 28.3% in the global television market in 2024.
  • Hun Lee, executive vice-president of the Visual Display Business division of Samsung Electronics said, “If Samsung has dominated the global television market for 19 years, it is thanks...
Original source: news.samsung.com

Samsung Leads World TV Market for 19th Year, Paving the Way for AI-Powered Innovation

Table of Contents

Today, Samsung Electronics reported maintaining its position as the world leader in the TV market for the 19th consecutive year. This impressive feat underscores Samsung’s enduring commitment to innovation in high-end and ultra-large screens, as well as cutting edge AI-driven technologies that revolutionize home entertainment.

According to market research firm Omdia, Samsung holds a market share of 28.3% in the global television market in 2024. The company successfully retains its top spot, a position it has held consistently since 2006.

Mr. Hun Lee, executive vice-president of the Visual Display Business division of Samsung Electronics said, “If Samsung has dominated the global television market for 19 years, it is thanks to the confidence and support of our customers.” Samsung managers have described not just rankings, but a true deserved result. They believe in consistently delivering products and customer satisfaction.

We intend to continue to shape the future of the television sector thanks to innovations such as televisions with AI, by offering products and services intended to enrich people’s lives in a significant way.
Mr. Hun Lee

Samsung’s dominance extends to the high-end and ultra-large television markets. According to data from January 2025, Samsung dominates the high-end segment, holding a 49.6% market share in televisions priced $2,500 or more. In the ultra-large screen category (75 inches and above), Samsung commands 28.7% of the global market.

Samsung’s innovation in QLED and OLED television technologies further cements its market leadership. In 2024, Samsung sold 8.34 million QLED TVs, securing a 46.8% market share. The global QLED market saw significant growth, accounting for over 10% of total TV sales for the first time, driven by the increasing popularity of QLED display technologies.

Additionally, Samsung sold 1.44 million OLED TVs in 2024, capturing a 27.3% market share. This represents a 42% and 4.6% increase in unit sales and market share, respectively, reflecting a strong consumer demand for Samsung’s OLED innovations. The company’s ability to innovate and meet evolving consumer preferences continues to drive its market success.

Beyond traditional television display technology advancements, the company unveiled its new Vision AI in 2025— an AI-driven screen revolution that extends beyond traditional entertainment. Vision AI analyzes user preferences, intentions, and behaviors to deliver a personalized viewer experience. This innovative technology marks a new milestone in smart home entertainment, promising to enhance the consumer interaction on Samsung screens.

Samsung’s latest products, such as the 2025 Neo QLED and S95D OLED TV models, exemplify the company’s AI enhancing new technology. The company is already expanding its line-up to even larger sizes, including 100-inch and 115-inch models. Other notable advancements include the glare-free feature on high-end OLED models. These technological upgrades are designed to ease user access and functionality reducing uncomfortable activities and ensuring ease of access.

In a move to further integrate art into the living room, Samsung now extends the digital art experience and its art store to more consumers, offering The Frame initially introduced digital art experience titled as Samsung Art Store will now be extended to Neo QLED and QLED models, bringing the charming Samsung Art Store now to a new set of customers and providing larger digital art experiences.

One consumer, who is on this journey towards a tech-savvy family room says, “I’ve always been a fan of Samsung’s high-end TVs, they are not just premium displays, but they provide the best class video quality and adding now AI features and digital art paintings at home offers a complete user experience.”

Counterargument: However, competition is fierce in the TV industry, with companies like LG and Sony also introducing innovative features. Samsung’s ability to maintain its dominance will hinge on its continued investment in advanced technologies, and efforts to deliver truly unique consumer experiences in comparison to competitors.

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Samsung Leads World TV Market for 19th Year, Paving the Way for AI-powered Innovation

FAQs

1. How has Samsung maintained its leadership in the global TV market for 19 consecutive years?

  • Samsung’s Position: Samsung electronics has maintained its leadership in the global TV market for 19 consecutive years,demonstrating its commitment to continuous innovation and customer satisfaction.
  • Market Share: As of 2024, Samsung holds a market share of 28.3% in the global television market, a consistent ranking as 2006 according to market research, and Omdia [[2]].
  • Customer Confidence: Mr. Hun Lee, from Samsung’s Visual Display Business division, attributes this success to the confidence and ongoing support of their customers, emphasizing their focus on exceeding consumer expectations with innovative products [[2]].

2. What technologies are propelling Samsung’s market dominance?

  • QLED and OLED: Samsung’s QLED and OLED TVs account for substantial portions of the global market. In 2024, Samsung sold 8.34 million QLED TVs with a 46.8% market share. Similarly, 1.44 million OLED TVs were sold,capturing a 27.3% market share. These metrics highlight strong consumer demand and Samsung’s innovative edge in these technologies [[2]].
  • AI-Driven Innovation: Vision AI, unveiled in 2025, represents a paradigm shift by analyzing user preferences to deliver personalized experiences, setting a new milestone in smart home entertainment.

3. Why does samsung excel in the high-end and ultra-large TV markets?

  • Market Research Findings: Samsung holds a dominant 49.6% market share in televisions priced $2,500 or more. Additionally, it captures 28.7% of the global ultra-large screen market, for TVs 75 inches and above [[2]]).
  • Technological Advancements: The integration of new technologies such as glare-free features on OLED models and larger screen sizes,including 100-inch and 115-inch options,underscores Samsung’s commitment to offering cutting-edge solutions.

4. How is Samsung integrating technology with lifestyle enhancements?

  • Samsung Art Store: By extending the digital art experience to Neo QLED and QLED models through Samsung Art Store, initially introduced on The Frame, Samsung merges art with technology to enhance the living room habitat.
  • Consumer Endorsements: Users appreciate Samsung’s products not only for their display quality but also for the enriched experience provided by AI features and digital art integration, reflecting a comprehensive high-end user experience.

5.What challenges might Samsung face in maintaining its market dominance?

  • Intense Competition: Companies like LG and Sony actively introduce innovative features, creating stiff competition. Samsung’s sustained success will depend on continued investment in advanced technologies and unique consumer experiences to differentiate from rivals.
  • Strategic Outlook: Samsung plans to continually innovate,as expressed by executives,ensuring they remain at the forefront of technology trends and consumer needs.

6. How can consumers contact Samsung for further information or updates?

  • Consumers interested in Samsung’s latest products or seeking further information can contact Samsung through their customer service channels to inquire about product updates or query resolution.

By focusing on innovation, customer satisfaction, and strategic advancements in both display technology and AI, Samsung continues to fortify its position as a leader in the global TV market. offering more than just televisions, Samsung enriches consumer lifestyles, integrating technology seamlessly into the living space. For further information or updates about Samsung products, consumers are encouraged to reach out directly through the official communication channels provided by the company.

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