Samsung & Liberty: British Designs for Samsung Art Store
Samsung and Liberty Unite: Bringing Iconic British Prints to The Frame TVs
Samsung is revolutionizing home décor by partnering with the iconic British heritage brand, Liberty, to bring a curated collection of their renowned prints to Samsung Art Store. This collaboration, featuring 20 exquisite designs from Liberty’s Autumn/Winter 2025 collection, transforms Samsung’s The Frame TVs into dynamic canvases, seamlessly blending art, technology, and timeless British charm into modern living spaces.
A Fusion of Heritage and Innovation
The partnership sees beloved Liberty designs, including “Artemis,” “Marina’s Tea Garden,” “Fantasy Land,” and “My Grown Up Star,” meticulously recreated as digital artworks. These pieces are specifically tailored for Samsung Art Store, ensuring that the rich colors, intricate details, and unique character of each print are beautifully showcased on The Frame’s display.
The Frame Pro: A New Canvas for Artistic Expression
The 2025 The frame Pro, as an example, will feature “Marina’s Tea garden,” a bold floral pattern celebrated for its vibrant hues and the subtle nuances of gouache brushstrokes. This collaboration highlights Samsung’s commitment to making art accessible and integrating it seamlessly into the home habitat.
“When selecting the right pieces for Samsung art Store, we were drawn to those that best encapsulate Liberty’s visual language,” stated Bruach, a representative from Liberty. “from nostalgic 1930s florals and hand-painted botanicals to eclectic geometric designs and enchanting landscapes, the collection reflects the full spectrum of our creative heritage. Artemis,for example,felt like a natural fit for The Frame – it speaks to the blend of tradition and modernity that defines both our brands.”
Democratizing art with Meaningful Partnerships
This collaboration aligns perfectly with Samsung Art store’s mission to democratize access to global art. with an ever-expanding archive of over 3,500 artworks from prestigious museums and art institutions worldwide, the addition of Liberty’s classic prints marks a significant new chapter.
“liberty’s legacy of storytelling makes them a dream partner,” commented roberts from Samsung. “Our vision for the Art Store has always been to make art and design that brings meaning to people’s lives accessible, and liberty’s prints bring exactly that – a daily joy and a sense of place.”
The integration of Liberty’s printmaking heritage with Samsung’s innovative display technology offers consumers a unique possibility to infuse their homes with history, character, and a touch of British elegance.
About Liberty
Liberty is a brand deeply rooted in revelation, driven by a passion for arts, culture, design, and the pursuit of beauty. Renowned for its original curation, directional design, and dedication to craftsmanship, Liberty continues to embody the spirit of its founder, Arthur Lasenby Liberty. The brand remains committed to its eccentric charm and the principle of bringing good design to everyone.
Liberty artworks are available through the Samsung Art Store in all service countries except India.
