Samsung’s AI-Powered Smart Home Experience

Samsung Electronics unveiled a new video demonstrating its vision for the AI home, powered by SmartThings, ahead of the IFA‍ 2025 consumer electronics show. The campaign aims to highlight how Samsung’s artificial intelligence innovations are designed to enhance daily life for consumers by creating a⁤ more personalized and efficient home surroundings.

The ⁣Samsung AI Home is designed to learn user preferences and adapt to individual needs, seamlessly connecting Samsung devices and compatible third-party products through the SmartThings platform. This integration allows for a more automated and responsive home ⁢experience, freeing up users to focus on⁣ priorities.

SmartThings automation and Pet Care

The promotional⁣ video showcases practical applications of the AI Home, including SmartThings Routines that automatically ⁤adjust home settings. For ⁣example, the system can modify air conditioning and lighting based on ⁢pre-set ⁣preferences or external conditions.A single ⁢touch within the SmartThings‍ application can initiate automated home management tasks, promoting relaxation and quality family ⁢time.

Beyond comfort and convenience, Samsung is also addressing pet care through SmartThings. The SmartThings Pet Care service enables users to monitor and interact with their pets remotely, providing peace of mind even ⁣when they are ⁢away from⁣ home. ⁣ Details on specific features‍ within the Pet Care service were not immediatly available.

Executive Statement and Campaign Rollout

“With this campaign,⁤ we seek to highlight Samsung’s clever home experience, redefined by the leadership in AI and⁣ SmartThings, in a way that really connects with ‍consumers,” stated Won-Jin Lee, President and Director of the Samsung⁣ Electronics Global Marketing Office, in a Samsung Newsroom press release. “We will continue working to offer AI Home‍ experiences that make the simplest, most significant and more⁢ human daily life.”

The video campaign launched on September 2, 2024, and is currently being displayed on prominent outdoor screens in global cities, including Times Square in New York ⁤City and Piccadilly Circus in London. ⁣ It is also available on Samsung’s official⁤ social media channels, including Samsung’s YouTube channel.

What is SmartThings?

SmartThings is Samsung’s open IoT⁤ platform, allowing users to connect and control a wide range of smart devices from various manufacturers. Launched in 2014, SmartThings has evolved⁤ from a standalone hub to an integrated platform within⁣ the Samsung ecosystem. ⁣ The SmartThings website provides detailed ⁢details on compatible devices, ‍features, and integrations.

Looking Ahead to IFA 2025

IFA (Internationale Funkausstellung Berlin) is one of the world’s largest consumer electronics and home ⁢appliance trade shows. The IFA website details the ‍event, scheduled for September 5-10, 2025, in berlin, Germany. Samsung is expected to showcase further ‍advancements in its ‍AI Home‍ technology and SmartThings platform at ‍the event.