Pulmuone, a company that promotes⁣ ‘good food’, ⁢has recently released a ⁤kimchi ‌fridge. This ​innovative⁢ product combines the company’s‌ knowledge of​ making kimchi with the right solution for storing⁣ kimchi.

Samsung Electronics,⁢ a home appliance⁣ company, sells a variety of foods through its‌ online mall, Samsung.com. Members of⁤ Samsung.com receive a ⁣discount ⁢of around 3% on food​ purchases, making it a popular ​choice for customers.

The expansion of Pulmuone and Samsung Electronics into new ‌markets is based on the idea⁢ that kitchen equipment⁢ and⁤ food are inseparable. ⁢By combining ⁣their​ expertise in food and home appliances, these companies aim to ‌create a synergy effect that⁣ benefits their customers.

Pulmuone launched ⁣the Pulmuone Kimchi Refrigerator on ⁣the 9th of this month and is selling it in home appliance retailers ⁢such as Hi-Mart and Electronic Land, as well⁢ as online centers.

The company explains that Pulmuone’s secret to making ‘Tok‌ Tok⁢ Kimchi’ has been applied to ⁤the design of this fridge. The science of⁢ fermentation has been used to ​create‌ a unique storage solution for ⁢kimchi.

The​ Pulmuone​ Kimchi Refrigerator ‍has⁣ a generous capacity of⁣ 148 litres, making it perfect for storing large containers of kimchi, pots, and even bulky watermelons.

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Samsung.com e-Food Hall

Pulmuone has been introducing kitchen appliances such as air ​fryers and ovens from ‌time ⁣to ⁣time. ‍This is ⁢part of the ​company’s effort to differentiate itself from other food companies⁣ by understanding the need for home​ appliances⁢ that‌ cook various‍ ingredients more deliciously.

Pulmuone’s live​ care division handles the home⁢ appliance business, and ⁣the company has mainly sold small home appliances in ⁢the past. However, with the launch of the kimchi refrigerator, Pulmuone has entered the large home appliance ⁤category.

Samsung‍ Electronics sells ⁣a variety of foods, including meat, eggs, kimchi, side‌ dishes, fruit,⁤ rice, and ⁤fish, as well ‌as⁤ ramen sauce meal ⁤kit and health foods, at its online center, ​Samsung.com e-Food Hall.

Samsung Electronics has teamed up with food​ companies such as CJ CheilJedang, CJ Foodville, ‍CJ Wellcare, ie,‌ LF Food, SPC Samlip, Nongshim,⁣ Greeting, and Kwangdong Pharmaceutical to ⁣offer a wide range of ‍food products.

Samsung’s popular product ‘Bespoke Cuker’​ has contributed greatly to​ the initial growth of​ the Samsung.com e-Food ⁤Hub. Cuker ⁢is a ​home appliance that ⁣combines the functions of an air fryer, microwave, grill, and‍ oven.

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Samsung.com e-Food Hall

Samsung Electronics has enabled customers ‍who bought Qker to receive an unprecedented discount if⁢ they⁤ buy more than a certain ‌amount every month at the‌ e-grocery. This extended ⁣to e-food hall membership, and Samsung.com achieved a​ ‘lock-in effect’ by ‍increasing the⁤ number⁣ of⁢ members.

The ‍industry believes that sales have increased naturally by selling ‌home appliances and food online.

A home ⁤appliance industry official said, ⁤“Samsung is putting a⁣ lot of effort into home⁢ appliances that help with health management, to the‌ extent ‌that​ it⁤ recently launched a separate Samsung‌ Food app ‌that provides menus tailored using AI (artificial intelligence). He added, “In that regard, the sale ⁤of e-food and home appliances that sell healthy ‍food “We ⁢are looking forward to synergy,” he said.