Saucony SILO AW25: New Footwear Design Launch
HereS a breakdown of the provided text, summarizing the key data about Saucony’s AW25 collection:
Key Takeaways: Saucony SILO AW25 Collection
Overall Theme: The AW25 collection focuses on blending Saucony’s heritage with modern design and storytelling, building on the “Purity in Form” concept started with the SS25 collection. It aims to be more culturally and design-driven.
Creative Direction: paul Ruffles, creative director for Saucony SILO, emphasizes reimagining Saucony’s legacy while maintaining its iconic elements.
Collaborations: The collection features collaborations with:
Hannah Knowles: set Designer
Abby Adler: Stylist
Jasiah marshall: choreographer
These creatives interpret Saucony’s design through movement, form, and storytelling.
New Silhouettes:
Momentum S: A walking shoe inspired by Saucony’s heritage, featuring patent leather, mesh, leather lining, metallic accents, and a PWRRUN + XT-600 outsole.
Trekker S: A trail-inspired shoe refined for everyday wear,combining Exodus 4 tooling,PWRRUN foam,and a Vibram Megagrip outsole.
Existing Styles: Updated colorways of fan-favourite styles (specifically mentions Grid).
* Design beliefs: The new models reference archival designs, twisting, elevating, and modernizing them within the SILO design ethos.
In essence, the AW25 collection is a continuation of Saucony’s effort to bridge its past with a contemporary, design-focused future.