Saudi Pro League IMG Rights Distribution
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IMG renews media rights deal: IMG will continue to distribute worldwide media rights for the Saudi Pro League (SPL) for another four years, extending through the 2028-29 season. This builds upon their existing agreement covering 2023-24 and 2024-25.
Increased Global Coverage: International coverage of the SPL has grown significantly under IMG’s distribution, reaching over 184 countries last season on more than 43 platforms. In 2023-24, games were shown in 160 countries on over 40 platforms.
Recent Broadcast Deals: IMG has secured deals with major broadcasters including ESPN (Africa), DAZN (DACH & France), Movistar (Spain), Fox Sports (Americas), Globo (Brazil), Sportitalia & comotv (Italy), and Zack Nani (France).SporTV (Brazil) recently acquired rights for the 2025-26 season.
Expanded Partnership: IMG also has a five-year production deal for the SPL, King’s Cup, and Saudi Super Cup, assisting the Saudi Arabian Football Federation with broadcasting these competitions.
* Positive Outlook: IMG VP Roland Nikolaou highlights the SPL’s rapid growth and increased global appeal, attributing it to their collaborative work in rights distribution, production, and storytelling.
