Saudi Summer 2025: Tourism Goals & Forecasts
- Saudi Arabia is boosting its tourism role with the launch of its "Colour Your Summer" campaign.
- Running through September,the campaign highlights six major destinations,showcasing a range of cultural,leisure,and adventure activities.
- The "Colour Your Summer" program aligns with Saudi Vision 2030, reinforcing the nation's ambition to become a leading global tourism hub.The program features more than 600 unique experiences,...
Saudi Arabia ignites its tourism role with the “Color Your Summer” campaign, aiming to welcome 41 million visitors through September. This Saudi summer tourism initiative, orchestrated by the Saudi Tourism Authority, projects tourism spending to surpass $19.5 billion. Featuring over 600 unique experiences across six major destinations, including Aseer, Riyadh, and Jeddah, the Kingdom is swiftly becoming a global tourism leader. From coastal getaways to world-class events, the program aligns with Vision 2030. News Directory 3 reports on the boosted domestic flight availability, providing easier access to these exciting destinations. Discover what’s next as saudi Arabia expands its tourism offerings and infrastructure.
Saudi Arabia Launches “Colour your Summer” Tourism Campaign
Saudi Arabia is boosting its tourism role with the launch of its “Colour Your Summer” campaign. The Saudi summer tourism initiative, spearheaded by the Saudi Tourism Authority, aims to attract more than 41 million domestic and international tourists to experiance the Kingdom’s diverse offerings.
Running through September,the campaign highlights six major destinations,showcasing a range of cultural,leisure,and adventure activities. Officials project that tourism spending will exceed 73 billion Saudi Riyals, or $19.5 billion.
The “Colour Your Summer” program aligns with Saudi Vision 2030, reinforcing the nation’s ambition to become a leading global tourism hub.The program features more than 600 unique experiences, from coastal getaways and mountain expeditions to world-class events.
Key destinations include:
- Aseer Region: The Aseer Summer Season offers culture, art, and adventure in Al Muftaha Village.
- Riyadh: The capital will host the Esports World Cup, along with art and cultural events.
- Jeddah: New beaches and resorts will offer marine activities and entertainment.
- Red Sea Islands: Sheybarah and Ummahat islands open with luxury, eco-conscious stays.
- Taif: known for its cool climate and roses,Taif offers parks and conventional markets.
- Al Baha: Raghadan Forest provides a serene escape with misty trails and historic villages.
To support the campaign, Saudi Arabia has increased domestic flight availability by over one million seats, improving connectivity for tourists.
What’s next
The Kingdom aims to continue expanding its tourism offerings and infrastructure to meet the goals of vision 2030, with further developments and events planned for the coming years.