Schibsted IN/LAB: Redesigning News for Young Audiences
- Hear's a breakdown of the key insights from the provided text, focusing on what young people wont from news and journalism:
- * Young people want too be actively involved in the creation of news, not just passive consumers.
- * They desire more control over how they experience news.
Hear’s a breakdown of the key insights from the provided text, focusing on what young people wont from news and journalism:
1. Collaborative creation & Involvement:
* Young people want too be actively involved in the creation of news, not just passive consumers.
* IN/LAB utilizes workshops, discussions, and co-creation sessions to incorporate youth perspectives.
2. Demand for Agency & Interaction:
* They desire more control over how they experience news.
* News feels too “fixed” and lacks opportunities for interaction.
* Examples of desired interaction:
* News as Music: Transforming articles into musical formats.
* Flow: Allowing users to choose formats, see included perspectives, and request additional viewpoints, with AI feeding feedback to journalists.
3.Expectations of Social Responsibility:
* Young people expect journalism to be responsible and work to bridge societal divides.
* They’ve grown up in a polarized world and see news as a potential unifying force.
* They are concerned about the societal impacts of AI and want news media to be a responsible exception.
* Specific expectations:
* Minimize environmental impact.
* Avoid reinforcing stereotypes or prejudice.
* Connect people with differing perspectives.
* Foster greater understanding between groups.
In essence, young people aren’t just looking for what news is reported, but how it’s reported, and who is involved in the process. They want news to be interactive, responsible, and contribute to a more unified society.