Scott Bell: Droga5 CCO Joins BBDO After 17 Years
Scott Bell, former Chief Creative Officer of Droga5, is now the Chief Creative Officer at BBDO new York, marking a meaningful shift in the advertising landscape. After seventeen years at Droga5, where he spearheaded award-winning campaigns, Bell brings his creative vision to BBDO, promising to deliver “unapologetically big” work as he takes on this prominent role. This move signals BBDO’s strategic evolution, aligning with Bell’s ambition of crafting impactful and culturally relevant advertising, a perfect fit for the chief creative officer role. The agency, bolstered by this addition, has a renewed focus on innovation. news Directory 3 keeps you updated on the top moves in the marketing world. What groundbreaking campaigns will Bell and BBDO unveil next?
Scott Bell Named Chief Creative officer at BBDO New York
Updated June 4, 2025
BBDO New York has a new chief creative officer. scott Bell, after a 17-year run at Droga5, is taking on the role at the rival agency. Bell’s creative journey at Droga5 saw him rise from copywriter to CCO, spearheading campaigns for brands like Newcastle Brown Ale, Johnsonville, and IHOP.
Bell will work alongside CEO Jiah Choi and Chief Strategy Officer Emily Portnoy on the New york leadership team.The move comes as BBDO shifts its focus to ”Do Big Things,” a departure from its previous tagline.
Chris Beresford-Hill, worldwide chief creative officer of BBDO, praised Bell as a unique leader with sharp instincts. He added that Bell’s work shapes culture.
Bell said BBDO’s mission aligns with his vision for impactful work. He aims to help the team produce thier most exciting work yet, embracing the chief creative officer role.
“BBDO NY is a big name,this is a big role,and my goal is simple: to help the team do the biggest,most exciting work of their careers,” Bell said.
Bell’s move follows a period of change at Droga5, including leadership restructuring and a refocused creative direction. He was one of the last veteran leaders from Droga5’s early days.
Bell expressed gratitude for his time at Droga5, citing the opportunity to join BBDO’s leadership as too compelling to pass up.
What’s next
Bell is expected to begin his new role instantly, focusing on BBDO’s mission to create impactful and culturally relevant advertising campaigns.