Scottish Football Seals HALO Partnership
Scottish Football Secures Joint Sponsorship with HALO
Hear’s a summary of the key information from the provided text:
* Joint Sponsorship: The Scottish FA, SPFL, and SWPL have agreed to a joint, three-year, seven-figure sponsorship deal with UK-based software firm HALO. This is the first sponsorship of its kind to include all three senior Scottish football bodies.
* HALO’s Role: HALO becomes the official technology partner, providing ITSM products and services to improve data capabilities and internal processes for the organizations.
* Branding & Visibility: HALO’s branding will be featured on:
* Sleeves of the Scotland National Team training kit.
* Live, in-game statistics during William Hill SPFL, ScottishPower Women’s Premier League, Premier Sports Cup, and SWPL’s Sky Sports Cup matches.
* Key Quotes:
* Brendan Napier (Scottish Football Marketing): Highlights the excitement and potential of the partnership, praising HALO’s customer focus and quality.
* Paul Hamilton (HALO Co-Founder & CEO): Expresses his personal passion for Scottish football and commitment to helping it thrive.
* Ian Maxwell (Scottish FA): Welcomes HALO’s expertise and support,both financially and in improving internal processes.
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