Scottish Football Seals HALO Partnership

Scottish Football Secures⁤ Joint Sponsorship ⁣with HALO

Hear’s a summary of ⁤the key information⁣ from the provided text:

* Joint⁢ Sponsorship: The Scottish ‌FA, SPFL, and SWPL have agreed⁢ to a joint, three-year, seven-figure sponsorship deal with UK-based software firm HALO.⁤ This is the first sponsorship of its kind to ‍include all three senior Scottish football bodies.
* HALO’s ⁣Role: ​ HALO becomes the official ⁣technology partner, providing ITSM ⁤products and services to improve data capabilities and internal processes for the organizations.
* Branding & Visibility: ⁢ HALO’s branding will be ⁢featured on:
* Sleeves of ​the Scotland National Team‌ training kit.
​ * Live, in-game statistics during ‌William Hill SPFL, ‌ScottishPower Women’s​ Premier League, Premier Sports Cup, and SWPL’s Sky Sports ⁤Cup matches.
* Key Quotes:

​ ⁢ * Brendan Napier ⁣(Scottish Football Marketing): Highlights the excitement and potential of the partnership, praising HALO’s ⁣customer focus and quality.
* Paul Hamilton⁣ (HALO⁤ Co-Founder & CEO): Expresses‌ his ⁤personal passion for Scottish​ football and commitment⁣ to ‌helping it thrive.
‍ *‍ Ian Maxwell (Scottish FA): Welcomes HALO’s expertise and support,both financially ‍and‍ in⁣ improving​ internal processes.
* Further information: Readers are encouraged to subscribe to the​ Sport Industry Daily ‍for​ more ‌industry news.