Seen, Michelin, and More: Hiring & Exit Trends
- A roundup of key marketing adn leadership changes at brands across the U.S.
- This week saw continued movement in marketing leadership, with new Chief Marketing Officer appointments and notable shifts in sustainability roles.Thes changes reflect evolving brand priorities and the ongoing...
- Luxury haircare brand Seen has appointed Sacred Peters as its new Chief Marketing Officer.this appointment comes after a nationwide rollout of Seen products in Ulta Beauty stores.
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marketing leadership Moves: September 14, 2024
Table of Contents
A roundup of key marketing adn leadership changes at brands across the U.S. and globally, as of September 14, 2024.
Key Appointments and Departures
This week saw continued movement in marketing leadership, with new Chief Marketing Officer appointments and notable shifts in sustainability roles.Thes changes reflect evolving brand priorities and the ongoing search for talent to navigate a dynamic market.
Seen Appoints Sacred Peters as CMO
Luxury haircare brand Seen has appointed Sacred Peters as its new Chief Marketing Officer.this appointment comes after a nationwide rollout of Seen products in Ulta Beauty stores. Peters brings extensive experiance from senior roles at walgreens, Best Buy, and Target,positioning her to lead Seen’s marketing strategy during a period of growth.
Nike’s Sustainability Leadership Transition
Nike is undergoing a leadership change in its sustainability division. According to Adweek, the company’s Chief Sustainability Officer is departing. This move follows increased scrutiny of Nike’s sustainability claims and practices, and signals a potential shift in the company’s approach to environmental and social obligation. The timing of this departure is notably noteworthy given growing consumer demand for sustainable products and ethical business practices.
Additional Leadership Updates (September 12, 2024)
Beyond Seen and Nike, several other brands announced leadership changes this week. A comprehensive list of CMO appointments and other marketing leadership moves can be found on Adweek’s Leadership & Talent page. These changes span various industries, including consumer packaged goods, retail, and technology.
| brand | Position | New Leader | Source |
|---|---|---|---|
| Seen | CMO | Sacred Peters | Adweek |
| Nike | Chief Sustainability Officer | [To be announced] | Adweek |
The Broader Context of Marketing leadership Changes
The frequent turnover in marketing leadership roles is a trend driven by several factors.