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Sephora Partners with Unrivaled Women's Basketball League - News Directory 3

Sephora Partners with Unrivaled Women’s Basketball League

January 4, 2025 Catherine Williams Sports
News Context
At a glance
  • Miami, FL - The buzz surrounding Unrivaled, the exciting new professional women's 3-on-3 basketball league, just got even louder.
  • "This partnership with Sephora is a perfect match for our brand," said Kirby Porter in an exclusive interview with NewDirectory3.com.
  • Sephora's Chief Marketing Officer,Zena Arnold,echoed these sentiments,highlighting the power of this collaboration.
Original source: sbnation.com

Sephora scores Big with Unrivaled Partnership: A Game Changer for Women’s Basketball?

Table of Contents

    • Sephora scores Big with Unrivaled Partnership: A Game Changer for Women’s Basketball?
    • Sephora Scores Big with Partnership to Elevate women’s Basketball
  • Sephora & Unrivaled: Empowering Athletes On and Off the Court
    • Exclusive Interview: Kirby Porter, Unrivaled’s Chief Brand Officer

Miami, FL – Unrivaled, the groundbreaking new professional women’s 3-on-3 basketball league, is making waves both on and off the court. The latest splash? A multiyear partnership with Sephora, announced Friday, naming the beauty giant as the league’s official and exclusive beauty partner.

This strategic alliance goes beyond simply slapping a logo on a jersey. Sephora will outfit Unrivaled’s state-of-the-art Miami facility with a dedicated glam room,providing players with a wide range of beauty products to ensure they look and feel their best,both on and off the court.

“Our partnership with Sephora is a natural brand alignment for the league,” said Kirby Porter, Unrivaled’s chief brand officer.”We’re grateful for Sephora’s support in providing holistic resources and top-tier products for any needs Unrivaled athletes have throughout the season.”

Sephora’s commitment to inclusivity and celebrating individuality aligns perfectly with Unrivaled’s mission to elevate and empower women in sports.

“At Sephora, our mission is to create an inclusive community where all feel welcome to celebrate themselves,” said Zena Arnold, Sephora’s chief marketing officer. “Making a partnership with Unrivaled — a league committed to elevating and empowering the greatest in women’s basketball — is a seamless collaboration between beauty and sports.”

The partnership extends beyond the glam room. Sephora will be prominently featured in on-court signage and throughout the arrival hall, solidifying its presence within the league.

Unrivaled, wich tips off on January 17th in Miami, boasts a roster of 36 WNBA stars, including Angel Reese, Sabrina Ionescu, Brittney Griner, and Satou sabally. The league promises an average salary of at least $222,000, more than double the average WNBA salary, along with equity and revenue shares.

This partnership with Sephora adds to Unrivaled’s impressive roster of sponsors,which includes Ally Financial,TNT Sports,State Farm,Ticketmaster,Wilson,Under Armour,Miller Lite,Mediapro North America,and VistaPrint.

“We’re going to provide daycare servicing for the mothers on arrival,” said Alex Bazzell,Unrivaled’s president. “It’s everything that the athletes need under one roof when it comes to anything and everything — on-court or off-court for them.”

Unrivaled is not just changing the game of basketball; it’s changing the landscape of women’s sports, providing athletes with unprecedented support and opportunities both on and off the court. This partnership with Sephora is a slam dunk for both brands, showcasing a commitment to empowering women and celebrating their achievements.

Sephora Scores Big with Partnership to Elevate women’s Basketball

Unrivaled, a groundbreaking new professional women’s basketball league, has announced a major partnership with beauty giant Sephora. The deal will see Sephora become the league’s official beauty partner, providing players with a dedicated glam room stocked with a full range of products at their state-of-the-art Miami facility.

“Making a partnership with Unrivaled – a league committed to elevating and empowering the greatest in women’s basketball – is a seamless collaboration between beauty and sports,” said Zena Arnold, sephora’s Chief Marketing Officer.

The partnership goes beyond simply providing products. It reflects a shared commitment to inclusivity, empowerment, and celebrating the confidence and self-expression of female athletes.

Unrivaled, which boasts double the average WNBA salary and offers players equity in the league and a share of revenue, is making waves in the world of women’s basketball.The league aims to elevate the status of women in the sport, providing unparalleled opportunities and support for its athletes.

“It makes a lot of sense, actually,” said daniel, a basketball fan excited about the partnership. “They’re both brands that encourage confidence and self-expression. Plus,think of the visibility for Sephora! All those amazing athletes rocking Sephora products on and off the court. It’s a win-win.”

Olivia, another fan, agrees. “It’s great to see a league like Unrivaled attracting such major sponsors. It really shows how committed they are to providing the best for their athletes, both on and off the court.”

The partnership is generating buzz among fans and industry insiders alike. Many see it as a sign of the growing momentum behind women’s sports and the increasing recognition of female athletes as powerful brand ambassadors.

With Sephora on board, Unrivaled is poised to make an even bigger impact, both on the court and in the wider cultural landscape.

Sephora & Unrivaled: Empowering Athletes On and Off the Court

Miami, FL – The buzz surrounding Unrivaled, the exciting new professional women’s 3-on-3 basketball league, just got even louder. This past Friday, Unrivaled announced a groundbreaking multiyear partnership with beauty giant Sephora, making them the league’s official and exclusive beauty partner.

This isn’t just your typical brand sponsorship. Sephora is going the extra mile, transforming Unrivaled’s state-of-the-art Miami facility with a luxurious glam room. Players will have access to a wide array of Sephora products, ensuring they look and feel their best, both on and off the court.

Exclusive Interview: Kirby Porter, Unrivaled’s Chief Brand Officer

Kirby Porter

“This partnership with Sephora is a perfect match for our brand,” said Kirby Porter in an exclusive interview with NewDirectory3.com. “Both Unrivaled and Sephora are passionate about inclusivity and empowering women

to be their best selves.Sephora’s commitment to providing top-tier products and resources aligns perfectly with our mission to elevate women in sports.”

Sephora’s Chief Marketing Officer,Zena Arnold,echoed these sentiments,highlighting the power of this collaboration.

“At Sephora, we are dedicated to creating an inclusive community where everyone feels celebrated. Partnering with Unrivaled – a league committed to pushing the boundaries of women’s basketball – allows us to further our mission of inclusivity and support incredible athletes,” Arnold stated.

This strategic partnership between Sephora and Unrivaled sends a powerful message: women in sports deserve to be celebrated, supported, and empowered both on and off the court.It’s a game-changer for women’s basketball and a testament to the growing influence and impact of women athletes everywhere.

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