Serena Williams’ Custom Lincoln Navigator: A Tennis Star’s Ride
- Has unveiled a one-of-a-kind Lincoln Navigator designed specifically for tennis icon Serena Williams.
- The Navigator boasts a “Perfect Rose” exterior paint job, complemented by custom wheels and accents.
- The interior of the customized Navigator is equally distinctive, featuring a Clay Court brown leather interior contrasted with a lighter tan color called Afterglow.
Ford Motor Co. Has unveiled a one-of-a-kind Lincoln Navigator designed specifically for tennis icon Serena Williams. The customized SUV, a gesture of gratitude for Williams’ participation in a 2025 Navigator advertising campaign, features a unique aesthetic reflecting her “individuality, strength and grace,” according to Lincoln.
The Navigator boasts a “Perfect Rose” exterior paint job, complemented by custom wheels and accents. A gloss black upper body further enhances the vehicle’s striking appearance. Satin Rose Copper and Satin Obsidian accents add to the luxurious feel, alongside a special rose symbol on the B-pillar and Split Gate – a nod to Williams’ well-known fondness for roses.
Interior Details Reflect Williams’ Personal Style
The interior of the customized Navigator is equally distinctive, featuring a Clay Court brown leather interior contrasted with a lighter tan color called Afterglow. The seats incorporate a subtle tennis-ball perforation pattern, a playful detail acknowledging Williams’ athletic career. Rose Gold trim and a hand-painted center console lid depicting the Big and Little Dipper further personalize the space.
Attention to detail extends to a customized compartment lined with hot pink fabric. Laser-engraved door sill plates display the quote “Keep going” in a custom font, alongside the birth year of Williams and her family members. Sheepskin carpeting and a “One of One” badge complete the luxurious interior.
Technology and Performance
Beyond the aesthetic enhancements, the Navigator includes a 48-inch panoramic display and a lower 11.1-inch touchscreen. It is powered by a twin-turbo 3.5-liter V6 engine, producing 440 horsepower and 510 lb-ft of torque.
The collaboration to create this bespoke Navigator was undertaken with Galpin, who worked with the Lincoln Design team. According to Lincoln, the team “took great pride in creating this elevated one-of-one Navigator, but the most rewarding moment was seeing Serena’s genuine enthusiasm when she received it.”
Lincoln noted that Williams has long been a fan of the Navigator, making this customized vehicle a particularly meaningful gift. The company highlighted that the design “reflects Serena’s individuality, strength, and grace.”
The unique Navigator serves as a thank you from Lincoln for Williams’ involvement in their 2025 Navigator advertising campaign. The campaign, launched last year, featured the tennis star prominently.