Sergio Alfaro: From Janitor to CEO – Success Story
- Sergio Alfaro, CEO of Invent.TV,has built a accomplished TV production company through hard work and a keen understanding of the entertainment industry.
- Growing up without a television, he found his passion in entertainment.
- Alfaro began his career in the 1990s, providing support for performers on NBC's "Motown Live." A fast promotion showed him the potential for a career in entertainment.
Sergio Alfaro’s journey from live TV to CEO of Invent.TV is explored: a compelling success story. Having begun in live television, Alfaro now leads a company producing hit shows like “Dr. pimple Popper” and others. Discover how this entertainment industry leader navigated challenges, built crucial relationships, and ultimately achieved important success in unscripted television. Alfaro discusses industry shifts and his effective pitching strategies, likening teh art of selling shows to selling real estate.News Directory 3 provides insights into Alfaro’s rise, offering valuable perspectives on his adaptability and creative approach within a competitive media landscape. Learn about Alfaro’s take on a changing media landscape! Discover what’s next for Invent.TV.
Sergio alfaro’s Invent.TV: From Live TV to Unscripted Success
Sergio Alfaro, CEO of Invent.TV,has built a accomplished TV production company through hard work and a keen understanding of the entertainment industry. Alfaro’s journey, detailed on the “Strictly Business” podcast, reveals how he leveraged his experience in live TV events to expand into unscripted television. he has partnered wiht Jeffrey Soros at Invent.TV for nearly a decade.
Alfaro’s story is one of perseverance. Growing up without a television, he found his passion in entertainment. Today, Invent.TV produces numerous hours of television annually, including TLC’s “Dr. Pimple Popper,” Bravo’s “The Real Housewives of Salt Lake City,” and the Miss Universe competition.His company focuses on unscripted TV production and live event coverage.
Alfaro began his career in the 1990s, providing support for performers on NBC’s “Motown Live.” A fast promotion showed him the potential for a career in entertainment. He wondered where he could be in the future.
Alfaro acknowledges the current contraction in unscripted and scripted series orders. However, he believes the consolidation of executives, who now oversee multiple networks, can benefit producers.
Alfaro likens pitching shows to selling real estate. He said it is about building relationships and finding the right fit for both parties.
“It’s like anything else — is a relationship,” Alfaro said. “I feel like we are trying to sell something like a real estate agent — ‘Let me show you a couple of homes.’ It’s not always going to be the first home you see. Let me show you another one.And they go, ‘That kind of works, but put a pool in it.’ OK, sure, but we can afford the pool?’ “
Alfaro notes that pitching to fewer executives can streamline the process for producers. He also expresses empathy for executives managing increased workloads.
“The workload for them, that’s tough. The amount of hats that they’re wearing now and the things that they’re juggling,” he said. “In my opinion, they have a really hard job.”
What’s next
Alfaro plans to continue expanding Invent.TV’s reach in the unscripted television market, focusing on innovative content and strategic partnerships.