Serve Up a Cold One: How Tennis and Beer Are Acing the Night Economy in Jingshan

Jingchu.com (Hubei Daily News) (Correspondent: Wei Mengting and Gao Han) On the evening of October 27, as night fell, many barbecue restaurants located on Xinshi Avenue, Jingshan City, Jingmen gradually became lively. Every night, many diners would gather here. Aleck from France chose to dine here after playing tennis with his family and friends in Wenfeng Park.

Alek said: “Tennis started in Wuhan. Influenced by Li Na, the atmosphere is very good. I like it very much. The facilities at the Jingshan tennis court are also very good. The food in Jingshan is also very good. I like all Chinese food.” “

Recently, the fifth China (Jingshan) Tennis Festival kicked off. Many domestic and foreign audiences and tourists came to Jingshan, bringing new traffic to the night economy. During the Tennis Festival, the Jingshan Municipal Commerce Bureau organized 20 catering companies to combine this sports event with urban nightlife and provide free beer drinking activities under 7 yuan during two periods, allowing citizens and tourists to enjoy the benefits of “tennis + beer” Passions collide.

“At this Tennis Festival, we launched a free beer drinking event, which attracted many customers and increased the popularity of the store. We hope everyone can come and have a drink and have a good time,” said Liao Mengwei, owner of Mangrove BBQ.

According to reports, the Jingshan Municipal Commerce Bureau plans to organize 10 trading companies and 10 agricultural product sales companies to display and sell various specialty products in Wenfeng Park from November 2 to 3, and innovatively create new scenes and spaces for sports consumption. , constantly converting event “traffic” into economic “increment”.

[Editor in charge: Lei Shan]