Roland DGA Brings New Apparel‌ Customization Experience to U.S. Open Tennis

Roland DG Corporation, a leading manufacturer and distributor‌ of commercial inkjet printers, is pleased to announce ‌that its‍ U.S. sales subsidiary Roland DGA and YR, a developer of software that allows users to experience custom product design, provided apparel customization services at the U.S. Open Tennis Championships, which were held in Flushing, ⁣New York ⁢from August 19th to September 8th.

At this year’s US ⁤Open, Roland DGA and YR provided a service where ‍visitors could freely⁢ design and purchase apparel on the‍ spot using‌ on-demand printing with the DTF (Direct To Film) printer “VersaSTUDIO BY-20” and ‍YR’s latest software. They also​ established a ⁣system to ⁤produce more than 10,000 high-quality products.⁣ At the US Open, where tradition and innovation blend together, the technology and ‌expertise of both ⁤companies were utilized to expand the possibilities of on-demand customization.

“The BY-20 is a compact printer that is capable of highly accurate and efficient apparel decoration,” said Amado Lara, President of Roland DGA. “Combined with YR’s latest software, we were able to create a system that allowed⁤ U.S. Open attendees⁢ to ‍design their own personalized apparel ‌on-site and ‍have it printed at the same time.”

Regarding the partnership with Roland DGA, Tim Williams, CEO of ‍YR, said, “We are excited to work with a leader in digital printing⁤ to bring our technology to the prestigious U.S. Open.⁣ Our software and the VersaSTUDIO ‍BY-20 have enabled us to create a new customization experience for fans.”

Roland DGA and YR’s latest technology‍ made it ⁢easy for​ visitors to ⁤create special, memorable items. Visitors designed products‌ with YR’s software ‍using large touch screens installed in shops and‍ kiosks around the venue, or their own smartphones. Orders ⁤were printed simultaneously on ‍a BY-20 printer ⁤installed in YR’s print center at the venue, with each step of the ordering and printing process managed automatically.

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  Create your own outfit at⁣ the U.S.​ Open shop to enjoy long ⁤after the⁤ tournament

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  Six BY-20s instantly printed personalized merchandise using YR software at⁣ shops and kiosks within the venue

About VersaSTUDIO BY-20

This ​desktop DTF‌ (Direct ⁤To Film) printer achieves high-quality on-demand ⁢printing. Although compact, it can ​transfer vivid, durable images onto a variety of ‌materials, making it⁣ ideal⁣ for creating goods and providing decoration services at ​events.

About YR

YR ‌is a global leader in software solutions that enable ‍product customization and​ real-time ​design. It provides ⁢an omnichannel platform for‌ retail, brand enhancement, and e-commerce. By allowing users to customize products to their liking, they deepen engagement with the brand and improve the customer experience. YR’s platform provides tools to efficiently manage the entire‍ product customization process, allowing⁤ brands and retailers ‍to choose ⁤the features they⁤ need.