Seven Bucks Hires Unilever & SheaMoisture Vet as First Chief Brand Officer
Dwayne “The Rock” Johnson‘s Seven Bucks Company Appoints New President
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Dwayne johnson’s production company, Seven Bucks, has appointed former Procter & Gamble (P&G) executive, Lisa Robinson, as its new President, effective January 2026. This appointment aims to bolster the company’s brand portfolio expansion.
Lisa Robinson’s Background and Role at seven Bucks
Lisa Robinson brings extensive experience in consumer packaged goods (CPG) to Seven Bucks. She stated her intention to leverage this experience to “shape and scale a diverse portfolio of brands,” while maintaining the “authenticity and passion” associated with Seven Bucks’ productions. The Hollywood Reporter reported on this appointment on January 12, 2026.
Robinson previously held a leadership position at Procter & Gamble, where she oversaw several major brands.Her role at seven Bucks will focus on expanding the company’s ventures beyond entertainment, including its growing portfolio of consumer products.
Seven Bucks’ brand Expansion and Recent Ventures
Seven Bucks has been actively expanding its brand portfolio, with Dwayne Johnson frequently leading brand campaigns. One recent exmaple is his involvement with Papatui, a fragrance line launched in June 2025. Seven Bucks official website details the company’s diverse range of projects, including film, television, and consumer products.
The company’s expansion into fragrance demonstrates a strategic move to diversify revenue streams and capitalize on Johnson’s widespread brand recognition. The appointment of Robinson signals a commitment to further developing this aspect of the business.
Breaking News Check (as of 2026/01/13 08:59:39)
As of January 13,2026,there have been no further developments reported regarding Lisa Robinson’s appointment as President of seven Bucks. The initial declaration remains the latest verified details. Deadline confirms the appointment as of January 12, 2026.