SGS Plans to Move Cooley Distillery Bottling to Spain and Scotland
Cooley Distillery produces Kilbeggan, Tyrconnell, and Connemara whiskey brands. SGS acquired the distillery in 2011, originally under Beam Inc. Recently, SGS announced plans to move bottling operations from Cooley Distillery to facilities in Springburn, Glasgow, and Segovia, Spain.
SGS is a leading spirits company with annual sales around $5.5 billion. The company employs about 400 people in Scotland. In a July interview, Robbie Millar, the former President of Global Whiskies & Prestige at SGS, praised the Scotch whisky industry in Scotland. He highlighted its success but expressed concern that its full value is often overlooked, especially in terms of international sales and the jobs and tourism it generates.
How will the consolidation of bottling operations impact the future of whisky brands like Kilbeggan and Connemara?
Interview with Robbie Millar, Former President of Global Whiskies & Prestige at SGS
News Directory 3: Thank you for joining us, Robbie. Let’s discuss the recent announcement from SGS about moving bottling operations out of Cooley Distillery. What motivated this decision?
Robbie Millar: Thanks for having me. The decision to move bottling operations from Cooley was not made lightly. We believe that consolidating our processes in Springburn and Segovia will enhance our efficiency and enable us to streamline logistics, ultimately benefiting our brands like Kilbeggan, Tyrconnell, and Connemara. It’s about preparing for future growth while leveraging the strengths of these facilities.
News Directory 3: SGS has a significant presence in the spirits market, with impressive annual sales. How do you view the overall landscape of the Scotch whisky industry, especially in terms of international sales?
Robbie Millar: The Scotch whisky industry is extraordinary and continues to thrive. However, I do think it often gets overshadowed in discussions about global spirits. While we see strong sales numbers, there’s a real need to emphasize the inherent value of Scotch in terms of cultural heritage, employment, and tourism. It’s vital that we continue advocating for its recognition and support from all stakeholders.
News Directory 3: You’ve mentioned the jobs and tourism generated by the whisky industry. How significant are those aspects to Scotland’s economy?
Robbie Millar: Absolutely critical. The whisky industry in Scotland doesn’t just create jobs in distilleries; it supports thousands of roles in hospitality, tourism, distribution, and agriculture. Every bottle of Scotch tells a story that attracts visitors from around the world, making it a key driver for local economies and tourism. It is an ecosystem that deserves further investment and recognition.
News Directory 3: Looking back on your time with SGS, what are some of the highlights regarding the brands produced at Cooley Distillery?
Robbie Millar: Cooley Distillery has a rich heritage, and brands like Kilbeggan and Connemara are testaments to that legacy. Our focus on quality and tradition has really paid off. Seeing brand appreciation grow internationally has been incredibly rewarding, and I believe we’re just scratching the surface of where these brands can go.
News Directory 3: Lastly, what future trends do you anticipate in the whisky industry, particularly regarding innovation and consumer preferences?
Robbie Millar: We’re seeing a notable shift toward premium and craft spirits. Consumers are increasingly looking for unique, authentic experiences, which opens up avenues for innovation both in production methods and flavor profiles. Sustainability is also becoming a crucial aspect, with consumers more aware of their choices. Brands that adapt to these trends while maintaining their quality and heritage will undoubtedly thrive.
News Directory 3: Thank you for sharing your insights, Robbie. Your expertise sheds light on the vibrant future of the whisky industry.
Robbie Millar: Thank you for having me. It’s an exciting time in the industry, and I’m looking forward to seeing how it continues to evolve.