SharkNinja Partners with Rugby World Cup England 2025
SharkNinja Powers Up Women’s Rugby World Cup 2025 as Official Consumer Appliance Partner
SharkNinja, a global leader in innovative home appliances, has announced a partnership wiht Women’s Rugby World Cup England 2025 as the Official Consumer Appliance partner. The collaboration will see SharkNinja deliver enhanced experiences for teams, officials, and fans throughout the tournament, running from August 22nd to September 27th, 2025, across eight iconic locations in England.
The partnership focuses on providing practical support and engaging activations. FlexStyle, a SharkNinja brand, will equip the teams and Emirates Match Officials with solutions designed to elevate their match day experience and support peak performance.
Fans will also benefit from the collaboration, with exciting activations planned for match venues and the official Women’s Rugby World cup Fan Zone at london’s Battersea power Station. These activations will showcase SharkNinja’s innovative product range and offer unique experiences for attendees.A dedicated content series will also be released across social media, highlighting the personalities of players and offering a behind-the-scenes look at match day preparations.
“Here at SharkNinja we’re focused on bringing ease and convenience to people’s lives every day, so they can focus on what is important,” said James Kitto, managing Director Northern Europe at SharkNinja. “We’re thrilled to announce the partnership with Women’s Rugby World Cup 2025. Our products are all about providing comfort and confidence, pre, during or post-match.”
Kitto continued, “We coudl think of no better role models to showcase these important values than with the team of female athletes at Women’s Rugby World Cup 2025 and are delighted to support players and fans alike throughout the tournament.”
Sarah Massey, Managing Director of Women’s Rugby World Cup England 2025, echoed this sentiment. “Its a pleasure to welcome SharkNinja as the Official Consumer Appliance partner for Women’s Rugby World cup England 2025,” she stated. “This collaboration goes beyond traditional sponsorship,integrating innovative and practical products directly into the tournament. From supporting our players, to engaging fans in exciting new ways, we look forward to working with SharkNinja as we continue to enhance the overall experience for all involved in the tournament.”
Further details regarding specific fan zone activations and the content series release dates will be announced closer to the tournament.
About SharkNinja
SharkNinja is a global product design and technology company dedicated to creating 5-star rated lifestyle solutions that positively impact people’s lives. Powered by the trusted Shark and Ninja brands, the company consistently delivers disruptive innovation across multiple product categories, driving notable growth and market share. Headquartered in Needham, Massachusetts, with over 3,600 associates, SharkNinja products are available at key retailers, online, and through distributors worldwide. Learn more at sharkninja.com.
About women’s Rugby World Cup England 2025
Women’s Rugby World Cup England 2025, taking place from August 22nd to September 27th, is poised to be a landmark moment for the sport.The tournament, hosted across eight iconic locations, aims to build on the growing momentum behind women’s sport both in England and globally.
featuring compelling competition and powerful athletes, England 2025 will inspire a new generation of players and welcome new fans to the sport. Beyond the on-field action, the tournament will champion gender equity, enrich local communities, and drive positive change within rugby at all levels.