Sharon Chuter, the founder ‍of the inclusive makeup brand Uoma Beauty, passed ⁢away on August 14, 2024. She was⁤ 38 years old.

According to the Los Angeles medical Examiner’s ⁢office, the cause ​of death ⁣is⁣ currently listed​ as deferred, meaning it is indeed⁢ still​ under inquiry. ‍ The news was first reported ‌by The ‍Business of Beauty.

Uoma Beauty​ and chuter’s Impact on⁤ the Industry

Chuter founded Uoma Beauty in 2019, quickly establishing the‌ brand ‌as a champion of inclusivity and ⁣portrayal in the beauty industry. The line launched‌ at Ulta ⁤with over 100 products, ‌notably⁣ featuring a ⁤foundation range encompassing 51 shades.This ‍extensive shade range was a purposeful statement ‍emphasizing the ​importance of⁤ diversity.

Uoma Beauty ⁣became notably recognized for its​ comprehensive foundation offerings and Chuter’s ‌outspoken advocacy for women of color within the beauty ⁤sector.

The “Pull Up or Shut ‌up” Movement

In 2020,​ Chuter ⁤initiated the ⁣”Pull Up or Shut⁤ Up”⁣ movement. This campaign challenged retailers and beauty companies⁣ to publicly disclose the number of Black ⁤employees within their organizations, following widespread protests and calls for racial ‌justice.