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Shein & Temu: EU Commissioner Warns of Dangerous Goods

July 20, 2025 Victoria Sterling -Business Editor Business

EU Consumer ⁣Watchdog Warns of “Unfair Competition” as Low-Value ‌Imports Surge

Table of Contents

  • EU Consumer ⁣Watchdog Warns of “Unfair Competition” as Low-Value ‌Imports Surge
    • safety Gate​ Overwhelmed by Unsafe Products
    • Unfair Competition Threatens European⁢ Businesses
    • The Scale ​of​ the ‍challenge: Millions of ⁢Consignments Daily
      • Potential EU Policy Responses
      • Engagement with⁤ Chinese Authorities
      • Industry⁢ Response:​ Shein’s​ Commitment to Safety

brussels, Belgium – Ireland’s Minister for ⁣Consumer ⁢Protection, Michael McGrath, has voiced​ grave⁤ concerns over the escalating influx ⁤of low-value goods into the European Union,⁢ warning⁣ of notable risks to consumer safety and a detrimental impact on local businesses. The surge in ‍online purchases, ⁣especially from platforms like Shein and⁣ Temu, is placing immense pressure on existing regulatory systems, prompting calls for⁢ stricter enforcement ‌and potential policy changes.

safety Gate​ Overwhelmed by Unsafe Products

The EU’s Safety Gate system, a rapid⁣ alert mechanism for​ unsafe non-food products, has seen a record number of‌ notifications. Last year, the service⁣ received 4,137 ‌alerts, ‌with cosmetics ⁤topping the list, followed⁣ by toys, electrical appliances, automotive products, and chemicals. This trend highlights a growing problem of potentially⁣ hazardous items reaching European consumers.

“I ⁣am shocked by it, ‍and I think we have ⁢a duty to protect European consumers,” Mr McGrath stated, emphasizing the need ⁣for robust⁣ consumer ⁢protection measures.

Unfair Competition Threatens European⁢ Businesses

Beyond⁢ safety concerns,Mr McGrath is deeply worried about the “level playing field issue” for European businesses. The exponential growth‍ of online marketplaces has created an habitat where sellers ‍who do ⁢not⁤ comply with EU⁤ regulations can undercut local businesses⁤ that incur significant‌ costs to ‌meet ​these standards.

“It’s not ‌only‌ about protecting consumers, but there is ⁢a very serious level playing field issue here for European businesses, because​ they are ‌expected to⁤ compete with sellers ‌who are not complying with our rules,” he⁢ explained. “They are incurring significant costs in Europe to⁢ comply with our requirements, and​ they should​ not⁣ be ⁣expected to⁢ compete with⁣ those who⁣ are⁢ not doing the same.”

The Scale ​of​ the ‍challenge: Millions of ⁢Consignments Daily

EU figures paint a stark picture of the scale of the problem. An estimated 12 million low-value items ⁤enter the bloc daily, translating to 4.6 billion consignments valued under €150 for 2024. This represents‍ a doubling from 2023 ⁢and a tripling compared to ⁣2022,⁣ underscoring the immense pressure on customs and regulatory bodies.

Potential EU Policy Responses

In response to this‌ growing challenge,the EU is considering several measures:

Abolition of ⁣the €150 Duty-Free Threshold: This ‌move aims ‍to deter low-value ‌purchases and ensure that all imported goods are ​subject to appropriate duties ⁣and checks.
Introduction of a Handling Fee: A fee for each package could help⁤ offset the costs associated with increased‍ customs investigations and enforcement.
Creation⁤ of an EU-Wide Customs ⁤Authority: To address systemic issues and‍ streamline enforcement,​ a centralized authority is‍ being considered.

These potential changes ​mirror ⁢actions taken in the United States, where ⁣former President Donald Trump ⁤signed an executive order to end the $800 duty-free threshold, imposing additional ⁢taxes on low-value imports, primarily targeting Chinese⁤ sellers.

Engagement with⁤ Chinese Authorities

Mr McGrath indicated that the issue⁤ is highly likely to be a key⁢ topic ‍of discussion during ‍his planned visit‌ to china later this year, and​ potentially‌ at an upcoming⁤ EU-China summit in Beijing. ⁤”It ⁢will‍ certainly​ be engaging directly with Chinese ‌authorities and we will visiting later on this ‌year,” he confirmed.

Industry⁢ Response:​ Shein’s​ Commitment to Safety

Shein, a prominent player in ​the ultra-fast fashion market, has responded to these concerns by stating it’s ⁤commitment ⁤to compliance and safety.The company‍ announced an investment of $15 million this year in compliance and safety initiatives, including 2.5 million⁣ product and safety quality ‍tests and partnerships with 15 testing​ centers.

“Earning ⁣and maintaining the trust‌ of​ our ⁢consumers is⁣ paramount, and we are fully committed to ensuring‍ the products we offer⁤ are⁢ safe and compliant,”⁣ a Shein spokesperson stated. “All of our vendors are‍ required to comply⁣ with shein’s ‌code of conduct and stringent ​safety ⁣standards, and must also abide by the relevant laws ⁢and regulations of the markets where we operate.” the company also ⁢noted that ⁢it had⁤ removed 500 vendors as the launch of its marketplace.

Temu has been approached for comment.

*

This article was‍ originally‍ published ‌by The Guardian.*

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