Principal’s Roast Meat Counterattack in Shenzhen Fails, Tsuen Wan Store Announces Closure in September

Many Hong Kong residents have been flocking to the north for affordable dining options, particularly at chain restaurants specializing in roast meat. Principal’s Roast Meat, a local restaurant, recently launched a promotional campaign dubbed “Counterattack on Shenzhen,” offering all-you-can-eat and all-you-can-drink packages at discounted prices starting at $88. However, the Tsuen Wan store of Principal Roast Meat will close in September, sparking debate among netizens.

Principal’s Roast Meat Counterattack in Shenzhen Fails, Tsuen Wan Store Announces Closure in September

Following the resumption of customs clearance between China and Hong Kong, going north for consumption has become a popular trend among Hong Kong residents. To encourage local consumption, Principal’s Roast Meat launched a 2-hour all-you-can-eat roasted pork and hot pot dish for $88. The buffet area offers a wide variety of food options. Although the prices are affordable, the Tsuen Wan store recently announced that it will close on September 15 due to the expiration of the lease, and the remaining three branches will continue to operate as usual.

Netizens React to the Closure of Tsuen Wan Principal Barbecue

Netizens and neighbors have expressed mixed reactions to the closure of the Tsuen Wan store, with some describing the staff’s poor attitude and service quality. Others have shared their disappointing experiences, stating that the restaurant’s quality has declined over time. However, some netizens have expressed nostalgia for the restaurant, acknowledging that it was once a popular destination for affordable barbecue.

Principal Yakiniku Japanese and Korean Cuisine Branches

Despite the closure of the Tsuen Wan store, Principal Yakiniku Japanese and Korean Cuisine will continue to operate its remaining three branches. Here are the details:

1. Yuen Long Store

• Address: Shop 3B, 1/F, Zubin Building, 1 Tat Fai Path, Sai Yu Street, Yuen Long
• Time: 11:00 am to 3:30 pm; 5:00 pm to 11:30 pm
• Tel: 2505 6933

2. Tai Po Store

• Address: Ground Floor and 1st Floor, Tai Po Plaza, No. 1 On Tai Road, Tai Po
• Time: 11:00 am to 4:00 pm; 5:00 pm to 11:00 pm
• Tel: 3113 2355

3. Kwun Tong store

• Address: Shop B, 15/F, Kwun Tong Plaza, 68 Hoi Yuen Road, Kwun Tong
• Time: 11:00 am to 4:00 pm; 5:00 pm to 10:30 pm
• Tel: 3188 9409

Source of information and pictures: Tsuen Wan people, Tai Po People Tai Po Valley, Principal’s Roast Meat Buffet