Shinhan Bank KBO League Sponsorship Extended Until 2037
Here’s a breakdown of the key details from the provided text, formatted for clarity:
Shinhan Bank Extends KBO League Sponsorship - A Record Deal
* Sponsor: Shinhan Bank (South korea’s largest banks)
* League: KBO League (South Korea’s top-tier baseball competition)
* Deal Length: Extended to at least 2037 (covering the 2028-2037 seasons)
* Deal value: KRW 15 billion (approximately $77.7 million) for the 2028-2037 period. Total sponsorship value over time is KRW 115 billion.
* Meaning: This is the largest sports sponsorship deal in south Korean history.
Key Aspects of the Agreement:
* Support for Baseball: Shinhan Bank will support the national and youth baseball teams.
* Marketing activities: The bank will engage in marketing activities for both the KBO League and its own customers.
* Fan Engagement: Shinhan Bank will continue to increase fan engagement with daily content like match predictions and quizzes. (The KBO League achieved 10 million spectators last season).
* Previous Sponsorship: Shinhan Bank initially became the title sponsor in 2018, replacing Tire Bank. They have extended the agreement multiple times.
* early Extension: This deal is an extension of a renewal struck in May for the 2026 and 2027 seasons, building on a memorandum of understanding for long-term cooperation.
quotes:
* KBO Commissioner Heo Guy-Yeon: “This sponsorship…is the largest in the history of domestic professional sports…We hope today’s agreement will serve as a starting point for the KBO and Shinhan bank to create a new future for Korean baseball over the next 10 years.”