The start of the trip is a duty-free shop. Like a duty-free shop, there will be no place where the excitement of travel is maximized. This is especially special for those who love beauty.

Shinsegae Duty Free is called ‘Beauty Playground of Code Ducks,’ so you can meet the most diverse beauty brands and products in the industry.

It has about 800 brands in all categories, ranging from global luxury brands such as Chanel, Dior, Estee Lauder, Sisley, and Sulwhasoo to sensational K indie brands such as Tambourines, Nonfiction and Medicube. Brands that are not easily accessible in Korea can be experienced in Shinsegae Duty Free Shop, and we are also strengthening experience-type contents that can be enjoyed with the five senses such as pop-up stores, city services, and beauty classes beyond simple shopping.

Shinsegae Duty Free Myeongdong, which has attracted attention as the industry’s largest beauty brand since its opening, has now become a must-have visit to cosmetics.

Chanel, Estee Lauder, SKI, and Sulwhasoo, as well as Gorge Orarmani, Gucci, Valentino, Hermes, etc. There is a dog brand.

In particular, the company gathered a variety of luxury fragrances such as Deep Dik, Jomalon, Reravo, Creed, Aquadi Parma, Kilian, and Maison Francis Kerrjung for the sensitive cord.

Heskin, which is a word of mouth, which is the main product of moisture cream, and the Korean beauty, which caused the Sun Cream Syndrome in Amazon, is the most popular brand of K-Beauty, which operates offline stores in the industry alone to maximize the brand experience.

In addition, eco-friendly and vegan beauty brands are also being introduced in line with sustainable beauty trends. Vegan lip tint and lively cheek color, Amuse, which suggests trendy makeup, and moist hyaluronic acid lines, brand Torien, Well Derma, Juice Toe Cleans, House of Bee, and One Sing. Style-based sustainable beauty solution It is proposed and attracts the attention of customers who value eco-friendly consumption.

Incheon Airport Terminal 2 Shinsegae John’s beauty store has maximized synergy to find products that suit the personal taste by dividing the area into three steps from basic cosmetics to makeup and perfume products.

Prada Beauty is the first duty-free shop in Korea to introduce popular products such as perfume, lipstick, and lip balm. In addition, FueGuia 1833 is the first duty-free shop brand in Asia-Pacific (APAC).

In addition, the pop-up stores of high-end brands such as Chanel, Dior, Creed, Deeptique, and Prada Beauty have the opportunity to experience brand philosophy and value beyond simple purchases. In particular, Deeptik also introduced the ‘Oro Rose 30ml & Hair Mist Set’ for Shinsegae Duty Free Shop Incheon Airport, and Dior was inspired by the ‘Plan De Paris’ motif ‘Planc Paris Limited Edition’ experience. It also provided opportunities.

In addition, customized experience content aimed at MZ generation has also been strengthened. It provides a variety of contents optimized for ‘experience-oriented’ consumption trends, such as personalized city services and beauty classes directly conducted by experts. This is a strategy that reflects the customer’s lifestyle beyond simple consumption, which attracts the customer’s high satisfaction.

Art branding strategies based on differentiated services and expanding customer experience are also outstanding.

In Myeongdong, the exhibition continues to be presented with famous artists, and new experiences that combine beauty and art can be combined. In addition, the company introduces its own nostalgia using its own character ‘Paul & Bani’ to strengthen its brand identity by simultaneous visual and smell to customers.

In addition, the company introduced ‘Special Order Service’ for overseas travelers to enhance the convenience of beauty shopping. It can be ordered three hours before the departure, and it provides high satisfaction to customers who want to test the products that are suitable for their own and compare them in the busy departure schedule.

In addition to meeting the next-generation K-beauty brand, Shinsegae Duty Free is the fastest way to see the latest K beauty trends.

In particular, ‘Tambourines,’ which is attracting attention with sensual packages and original scents, ‘Duisell,’ which is used by famous overseas celebrities as a premium skin care, and the famous American rapper Cardibby praise the mud pack effect in Tic Talk, its social media. K-beauty brands such as ‘Bimal Mother,’ which attracts the attention of many fans around the world, The company opened its first store at Shinsegae Duty Free and promotes brand value to global consumers.

A Shinsegae Duty Free official said, “Shinsegae Duty Free is leading the new trend of the duty-free beauty market by attracting premium beauty brands and differentiated customer experiences.”

Shinsegae Duty Free has become a go-to destination for beauty enthusiasts, particularly those who appreciate the blend of luxury and innovation. The duty-free shop offers a vast array of beauty brands, from global giants like Chanel and Dior to emerging K-beauty brands like Tambourines and Nonfiction. This diversity caters to a wide range of tastes and preferences, making it a one-stop shop for beauty lovers.

One of the standout features of Shinsegae Duty Free is its commitment to experiential retail. The shop offers pop-up stores, city services, and beauty classes that allow customers to engage with the brands on a deeper level. For example, the pop-up stores of high-end brands like Chanel and Dior provide an immersive experience, allowing customers to understand the brand’s philosophy and values beyond just the products.

The shop also places a strong emphasis on sustainability, introducing eco-friendly and vegan beauty brands. This aligns with the growing trend of conscious consumerism, where customers are increasingly looking for products that align with their values. Brands like Amuse and Well Derma offer trendy makeup and skincare solutions that are both sustainable and effective.

For travelers, Shinsegae Duty Free offers a ‘Special Order Service’ that allows customers to order products three hours before departure. This service is particularly useful for those who want to test products before purchasing or need to compare different options in a busy departure schedule. This convenience adds to the overall shopping experience, ensuring that customers leave satisfied.

Shinsegae Duty Free is not just a shopping destination; it’s an experience. The shop’s art branding strategies, such as exhibitions featuring famous artists and the use of its own character ‘Paul & Bani,’ create a unique and memorable atmosphere. This approach not only enhances the brand identity but also provides customers with a sensory experience that goes beyond traditional retail.

In an era where experiential retail is becoming increasingly important, Shinsegae Duty Free stands out as a leader in the duty-free beauty market. By attracting premium beauty brands and offering differentiated customer experiences, the shop is setting new standards for what consumers can expect from duty-free shopping.

As the beauty industry continues to evolve, Shinsegae Duty Free is poised to remain at the forefront, offering the latest trends and innovations in beauty. Whether you’re a seasoned beauty enthusiast or a curious traveler, Shinsegae Duty Free is a must-visit destination that promises an unforgettable experience.