Shohei Ohtani, the Los Angeles Dodgers’ two-way sensation, continues to dominate not just on the field but also in the realm of athlete earnings. The Japanese baseball star currently ranks ninth on Forbes’ 2025 list of the world’s highest-paid athletes, with total earnings of $102.5 million. This figure breaks down to $2.5 million from salary/winnings and a remarkable $100 million from endorsements.
Ohtani’s earning power is a testament to his unique skillset and global appeal. While his on-field salary is substantial, it’s the off-field endorsements that truly elevate him into the upper echelon of sports earners. This dynamic mirrors that of NBA signature shoe athletes, as noted by New Balance chief marketing officer Chris Davis, who told Forbes that Ohtani “will probably be the first and only baseball player of this generation that has the ability to have that level of commercial impact for a brand.”
The Forbes ranking places Ohtani among a group of elite athletes, trailing behind Cristiano Ronaldo ($275 million), Stephen Curry ($156 million), Tyson Fury ($146 million), Dak Prescott ($137 million), Lionel Messi ($135 million), LeBron James ($133.8 million), Juan Soto ($114 million), and Karim Benzema ($104 million). His position highlights the growing commercial value of baseball players, particularly those with international recognition.
Ohtani’s success isn’t limited to financial metrics. His performance on the field has been equally impressive, culminating in a World Baseball Classic championship with Team Japan in . This victory further amplified his star power, reportedly gaining him an additional two million Instagram followers.
The disparity between Ohtani’s endorsement earnings and those of his peers is striking. According to Forbes, the other nine players on the 2023 list of highest-paid MLB players combined to earn just $13.2 million in endorsements, a fraction of Ohtani’s $35 million at that time. This underscores his unique marketability and the broad appeal he holds with brands seeking to connect with a global audience.
Looking back at the Forbes list, Ohtani’s trajectory is clear. He wasn’t ranked in the top 10 in , but his rise to ninth in demonstrates a significant increase in both on-field performance and off-field opportunities. In , Cristiano Ronaldo topped the list with $260 million, followed by Jon Rahm ($218 million) and Lionel Messi ($135 million). LeBron James was fourth with $128.2 million, and Stephen Curry was ninth with $102 million.
The Forbes data reveals a consistent trend: soccer stars like Ronaldo and Messi consistently rank among the highest-paid athletes globally, largely due to their widespread popularity and lucrative endorsement deals. Basketball players, particularly LeBron James and Stephen Curry, also command significant earnings through a combination of salary and endorsements. Ohtani’s inclusion in this elite group signifies a shift in the landscape of sports earnings, with baseball gaining greater prominence.
Ohtani’s impact extends beyond individual earnings. His success is likely to influence contract negotiations and endorsement opportunities for other baseball players, potentially raising the overall earning potential within the sport. His ability to attract sponsors from both the United States and Japan is particularly valuable, opening up new avenues for revenue generation.
The dominance of endorsement income in Ohtani’s earnings highlights the importance of personal branding and marketability in modern sports. While athletic prowess remains paramount, the ability to connect with fans and attract corporate partnerships is increasingly crucial for maximizing earning potential. Ohtani has clearly mastered this aspect of the game, solidifying his position as one of the most valuable athletes in the world.
As Ohtani continues his career with the Los Angeles Dodgers, his earning potential is likely to grow even further. His performance on the field, combined with his global appeal and strong personal brand, positions him for continued success both on and off the field. The Forbes list serves as a snapshot of his current standing, but it’s likely just the beginning of a remarkable financial journey.
