The Boat Race appoints PHA group ⁢for Integrated PR & Content

Organisers of The Boat ‍race ‍have appointed The PHA Group​ to handle an integrated ⁤PR, social and content brief following a competitive pitch process.

The agency will focus on introducing the historic event to new audiences and highlighting the stories of the student athletes who compete. First‌ raced in ⁣1829, The Boat Race is a 4.25-mile ⁣competition on the tidal‍ Thames ​in West London, running from Putney to Mortlake. The PHA ⁢Group will amplify curated and user-generated content ⁤through strategic content planning, shoot management, and ​in-house editing.

Channel 4 has secured the exclusive free-to-air TV rights for the‍ event. The 2026 edition is scheduled for Easter Saturday,April ‍4th,with the women’s race‍ at 14:21 and the men’s race at 15:21.The 2025 edition achieved record viewership, becoming the most-watched female sporting event in the UK that year, surpassing The Masters and ⁣the Bahrain‍ Grand Prix.

“We’re thrilled to be partnering with The PHA Group. in what is Channel 4’s first year as our broadcast​ partner, we have a unique opportunity to bring the stories, ambition, and spirit of our athletes to an⁤ even wider⁣ audience. The‍ PHA ⁣Group’s passion and expertise‍ will help⁤ us make this a landmark‌ season for everyone involved‌ in The Boat Race.”

“Its a privilege to ‍be working ​with⁢ a British sporting event as iconic as The ‍Boat Race. There is a huge opportunity to elevate the profile and‌ impact ⁣of this historic‍ sporting occasion. Our team is ​energised ⁢by the ambition of The boat Race organisation, and we’re⁣ excited to help share the stories of human endeavour, heritage, and athletic excellence that make ⁢this event ‍so​ special.”

Two Circles Secures stc Group Production Deal

Sports marketing agency Two Circles has entered⁣ into a strategic​ partnership with Saudi digital enabler stc group.

Two Circles will serve as the exclusive production partner for⁤ stc group, responsible for delivering streaming‍ coverage of international football matches and ‍the ​new Jawwy Elite League U-21.

This collaboration combines ‌Two Circles’ marketing and production⁢ capabilities with stc group’s technical infrastructure to enhance ​the streaming experience.