Shorts: BUCS Yellow Panther BLAST
British Universities & Colleges Sport (BUCS) has agreed a multi-year partnership with performance analysis company Hudl.
the agreement sees Hudl become the official video analysis and insights partner of the higher education governing body.The collaboration aims to raise the standard of match analysis across BUCS leagues and within sports curricula by enhancing access to video resources for both competitive fixtures and academic programmes.
As part of the deal, Hudl has secured scouting rights across Premier Division, Championship, and Playoff fixtures in BUCS football, basketball, and rugby. This access is designed to provide greater visibility for student-athletes and create new opportunities for talent identification within the professional sports industry. The initiative also supports universities in embedding performance analysis practices into their coaching education pathways.
Will Roberts, BUCS CEO, said, “I’m delighted to be partnering with Hudl as our official video analysis and insights partner on a multi-year agreement.
“Hudl is a global leader in performance analysis, and this partnership reflects our shared commitment to enhancing the student sport experience across the UK. By integrating Hudl’s industry-leading technology into BUCS competitions and programmes, we’re helping students develop the skills, knowledge and confidence to perform at their best on and off the field. This collaboration marks an exciting step forward in how we support and showcase university sport.”
Sam Lloyd, Hudl SVP of Elite Business, said, “The future of the sports industry – from analysts to athletes - is being built in the BUCS surroundings. We’re providing university programmes with the same integrated tools we provide the pros, putting them on a level playing field. By making BUCS footage accessible globally, we’re ensuring that talent is recognised and the pathway to a professional career is clearer than ever.”
Yellow Panther has released an updated Team GB mobile app ahead of the Milano Cortina 2026 Winter Olympic Games
The UK-based technology organisation has worked with Team GB to build on the platform first used for Paris 2024, with the new version available on iOS and Android.
The app includes a redesigned homepage and integrations that allow supporters in the UK and abroad to follow athletes,schedules and results during the build-up to the next Olympic Winter Games. Features include real-time updates once the Games begin, access to Team GB retail products, and information on prize promotions.
