Rugby Australia has agreed a multi-year partnership with sportswear brand Castore.
The deal sees the UK-based brand become the official technical kit partner for all national teams and pathways programmes until at least the end of 2030. Castore will supply match kits, training wear, travel apparel, and fan retail operations.
The Australia Sevens teams will debut the new strip at the HSBC Singapore SVNS on 31st january, followed by a home debut at the HSBC Perth SVNS on 7th February.
The Wallabies, Wallaroos, and wider pathways teams will wear Castore sportswear from January 2026.this agreement ensures Castore will supply the Wallabies and Wallaroos for their respective home Rugby World Cups in 2027 and 2029.
Castore joins a portfolio of partners including Red Bull Racing, the England and Wales Cricket Board, and Everton FC.
Phil Waugh, CEO, rugby Australia, said, “Rugby australia is thrilled to be partnering with Castore for at least the next five years. We’re aligning with a brand that shares our high-performance mindset and can deliver genuine innovation for our athletes and supporters.
“From the Wallabies, Wallaroos and Sevens programs to our pathways system and community game, this partnership strengthens every layer of our sport and puts the fan experience at the center.”
Tom Beahon, CEO and Founder, Castore, said, “We’re proud to join forces with Rugby Australia and in particular support the next chapter of the Australian national teams. Our mission is to make athletes better and give them a competitive edge, and together we will combine advanced engineering, precision manufacturing and a world-class retail programme to serve the team and its fans. We can’t wait to unveil the first Castore kits ahead of the 2026 season.”
Creative agency MATTA has partnered with AB InBev India to launch Budweiser’s inaugural association with the International Cricket Council (ICC).
The campaign, titled ‘In the Hands of fans’, promotes the brand’s new global partnership with the governing body ahead of the Men’s T20 world Cup in India and Sri lanka
Golf genius Partners with ION 54 for Strategic Marketing
Golf Genius, a leading provider of golf course operating software, has engaged ION 54 to provide strategic marketing, brand positioning, and communications expertise. This partnership aims to support Golf Genius’s continued growth, leveraging ION 54’s global scale and experience.
Golf Genius currently serves over 10,000 private clubs, public courses, and resorts in 60 countries. Sam Czornyj, Marketing Director at ION 54, stated, “Golf Genius has developed an notable range of services and products, and the paths and client touchpoints of our two businesses cross in several areas. We are looking forward to bringing our strategic marketing, brand positioning and communications expertise, as well as our global scale, to support their exciting growth objectives.”
London Marathon Events Announces Suunto as Official Timing and Headphone Partner
London Marathon Events (LME) has partnered with Suunto to designate the Finnish brand as the official timing and headphone partner for the Brighton Marathon Weekend and The Big Half. The agreement, spanning two years, will cover the 2026 and 2027 events.
the partnership begins with the Brighton Marathon and Brighton and Hove 10K on April 12th, 2026, followed by The Big Half in London on September 6th, 2026. this collaboration coincides with Suunto’s 90th anniversary and the recent launch of its lightest watch, the Suunto Run. Suunto is already an official partner of Maverick Race, the organizer of the Brighton Trail Marathon, and in 2026, both the Brighton Marathon and Brighton Trail Marathon will share a finish line.
