Racecourse Media Group (RMG) has appointed Matt Rogan as a Non-Executive Director.
The co-founder of Two Circles has joined the board of the media rights organisation, which represents 37 British racecourse shareholders. Rogan previously spent a decade growing the agency into a global leader in sports marketing and analytics, serving as CEO and Executive Chair.
He currently focuses on board advisory work, holding positions with production company Whisper, sports equipment brand Built for Athletes, and performance data specialists Twenty First Group. Rogan also sits on the Major Events Panel for UK Sport, which advises on hosting major sporting events and National Lottery awards.
Matt Rogan, Non-Executive Director, RMG, said, “I’m delighted to be joining Racecourse Media Group at a fascinating time for horseracing. Shifts in media consumption are creating ripples across all sports, and my early exposure has shown me that the team at RMG are very well placed to seize the opportunities these create on behalf of their shareholders, customers and racing fans.”
Conor Grant, Chair, RMG, said, “Matt is highly regarded within the sports industry, and his expertise spans digital strategy, data-driven decision-making, and commercial innovation. A significant part of RMG’s strategy is around content innovation and next-generation fan engagement – we will greatly benefit from Matt’s expertise, especially in these areas. I am delighted Matt is joining the Board.”
Seat Unique has extended its partnership with Gloucestershire Cricket for a further four years.
The agreement continues a relationship that first began in 2021.
The partnership centres on the club’s commercial ticketing and hospitality activity, using Seat Unique’s platform to sell premium matchday experiences. Since 2023, around one-third of Gloucestershire Cricket’s orders have come from first-time buyers purchasing via the platform. Seat Unique has introduced more than 1,600 online customers to the club since the partnership started.
Gloucestershire Cricket has reported growth in online engagement during the period. Since 2022, the number of digital sessions relating to the club has increased by 121%, with around 40% of orders taking place outside standard working hours.
Demand for premium seating at cricket fixtures has continued to rise. Using Seat Unique’s technology and marketplace, the club has converted 90% of its available premium inventory into early sales for the England v India men’s international T20 scheduled for Bristol in 2026.
Industry data shows increased appetite for hospitality across live sport, with global sports hospitality revenue up year-on-year.
Joe Kaniecki, Head of Partnerships at Gloucestershire Cricket, said, “Seat Unique have been an outstanding partner in helping us modernise how supporters engage with cricket at our ground. Their innovative platform has boosted both engagement and revenue and we’re thrilled to continue this journey together for another four years.
“The demand for premium seating and hospitality experiences at the Seat Unique Stadium continues to surge, with 90% of our premium inventory for our upcoming Men’s IT20 between England and India next July already sold. It’s a clear indication of fans’ appetite for elevated matchday experiences and a reflection of how Seat Unique’s technology continues to help us connect supporters with official hospitality.
Velocity Sports Partners (VSP), the sports investment arm of ALK Capital, has announced the launch of VSP Studios.
The new entity acts as a digital-first content and intellectual property hub designed to connect sport with culture, brands, and global audiences. VSP Studios plans to develop original formats, behind-the-scenes series, and athlete-driven storytelling, alongside specific creator collaborations.
Built within ALK’s global sports ecosystem, the studio operates as an open creative platform. It engages with clubs, athletes, creators, and brand partners, as well as distribution platforms such as X and Sky.
The studio’s inaugural projects are scheduled to commence in 2026, with further announcements expected to follow shortly.
Parent company ALK Capital is a sports investment and management firm. It is the controlling owner of Burnley FC and RCD Espanyol de Barcelona. The firm aims to advance elite football through data-driven innovation and community engagement.
Loughborough Lightning Netball has entered into a partnership with boobydoo as its official sports bra partner and fitting provider for the wider Loughborough Sport campus
Under the partnership, Lightning athletes and staff will receive sports bra education sessions and individual fitting services delivered by boobydoo. The company will also act as the sports bra fitting and retail partner for Loughborough Sport, offering the same access to staff and students across campus.
The agreement has been introduced during a period of continued research and investment into women’s sport at Loughborough University. The institution launched its Women in Sport Research and Innovation Hub in 2024 to expand knowledge and applied practice in performance environments.
Boobydoo will provide access to multiple sports bra brands and fit types, reflecting the range of demands placed on athletes who compete in netball and other sports, and ensuring players can select products that meet personal requirements.
The partnership will run throughout the year, with fitting days and education sessions open to the university community.
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