MSQ Sport +⁣ Entertainment⁢ Appoints‍ Seth Jones as Creative Partner

Updated ⁢May 28,⁤ 2025
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MSQ Sport + Entertainment has named Seth Jones as its Creative partner, adding him ⁣to its leadership team. Jones brings over 18 years of ⁤experience from agencies including Elvis, Analog Folk and M&C Saatchi. He ⁢will oversee creative‌ output ‍across⁤ MSQ Sport +​ Entertainment’s client roster, ⁤building a ‌team to deliver innovative‍ work.jones is the ⁤third senior hire as the​ agency’s‍ launch last June.

Jones said he was raised by a sport-obsessed father and an art-obsessed mother,and this⁣ role is a “dream‍ prospect” to ‌work with a⁢ dynamic team. He looks forward to working on brands and properties in⁣ sports,⁢ entertainment and culture.

Founding partners Steve Martin and Jamie Wynne-Morgan said ⁢Jones ⁢has an unbelievable creative track record and ⁤is one of the most‍ experienced creatives in the sports ⁢and‌ entertainment space. Thay added that his passion ⁤and dedication are infectious.

Bet365 expands into ‍Brazilian​ Sports Betting Market

Bet365 has secured⁤ exclusive sports betting rights at⁢ Allianz Parque in ‍São Paulo, home of Palmeiras.‍ The agreement⁣ with Allianz parque, facilitated by WTorre, ⁢includes‍ brand exposure across the ⁢stadium’s media⁣ platforms and a‌ VIP box for 36 guests. This move comes as Brazil’s regulated sports betting market expands following new legislation in late 2023.

Newcastle United Sporting Director to ‍Depart

paul Mitchell,Sporting Director‍ at Newcastle United,will leave the club by mutual consent at the end of June. ‌Mitchell joined Newcastle in July 2024.During his tenure, the club won the Carabao Cup in March ‍2025 ‌and secured‍ Champions League football​ for⁤ the ⁢2025/26‌ season.

Mitchell said ⁣it has been an honor to be part ⁤of the club and​ work with incredible⁢ people. He added⁢ that ​the club is in great hands and in a fantastic position to continue building.

British Triathlon Appoints New Director

British Triathlon has appointed Imogen​ Gaunt as Director of ‍Brand,⁤ Engagement and​ Membership. Gaunt ‌will focus on raising the profile of triathlon,growing ‍participation,and improving ‌engagement across the swim,bike,run community.She⁢ brings experience in evolving brands and building communities across grassroots, professional, and elite sports.

Gaunt said she is looking forward to building on the work that has already ‌been done through ⁤leveraging the performances achieved at the Olympics,Paralympics and other major events.

Royal London’s Grassroots Rugby ⁤Award

Royal London ‌has ​opened ⁣applications‍ for its annual ‘Championing Women and Girls’ Grassroots ⁢Rugby Award’. The initiative recognizes four‌ clubs annually, one⁢ from each union across England, Ireland, Scotland, and Wales. Each winning club receives a ⁢trophy and​ a £10,000 grant ⁣to invest in their women⁣ and girls’ ⁢programs. ⁣The program‍ supports ⁣the long-term growth of women’s​ rugby across the UK and Ireland.

Shaunagh‍ Brown, Royal London ambassador,⁢ said grassroots rugby is the backbone of the game, and ⁢she sees firsthand the positive ⁢impact it has.

Fabio Wardley Secures Sponsorship‍ Deal

Boxer Fabio Wardley‍ has secured a ‌sponsorship deal with Ipswich-based business lender Fleximize. Fleximize will ‌support Wardley ahead of his upcoming fight against Justis Huni. The fight is considered⁣ a‍ notable moment in wardley’s ⁢career‌ and ⁣will be broadcast ⁣live globally on DAZN.

Peter Tuvey,CEO of Fleximize,said Wardley’s journey from Ipswich to ​the biggest stage in boxing mirrors‍ the​ ambition they see in the small businesses they support every day.

What’s next

These recent developments⁤ highlight the dynamic⁣ nature of the sports industry, with key ‍appointments, strategic ​partnerships, and grassroots initiatives​ shaping⁢ the landscape for future ‍growth and engagement.