Shorts: Sale Sharks, Story10, Alex Yee
- Manchester-based agency Trunk has become teh official Creative Partner of Sale Sharks
- The partnership covers creative and digital support for the PREM Rugby club, including work on fan engagement initiatives and updates to the Sale Sharks website informed by supporter...
- As part of the activation,Trunk has produced a film featuring the Sale Sharks playing squad,with narration by Manchester poet ArghKid.
Manchester-based agency Trunk has become teh official Creative Partner of Sale Sharks
The partnership covers creative and digital support for the PREM Rugby club, including work on fan engagement initiatives and updates to the Sale Sharks website informed by supporter research.Trunk will also hold pitch-side branding rights at the Salford Community Stadium.
As part of the activation,Trunk has produced a film featuring the Sale Sharks playing squad,with narration by Manchester poet ArghKid. The film marks the start of the partnership and is being used across the club’s digital channels.
Trunk is headquartered in Manchester and has experience in UK sports sponsorship and brand partnerships,including work with Stockport County and previous creative projects with sale Sharks. The agency has also worked with UK and international brands including TeamViewer, Jack Daniel’s and Greene King.
Sale Sharks compete in The PREM,the top tier of men’s professional rugby union in England,and the partnership forms part of the club’s ongoing focus on supporter engagement in the North West.
Luisa d’aprano, Sharks commercial Director, said, “Trunk are rooted in Manchester and in the North and this partnership is further evidence of our commitment to support and work with our region’s business community.
“Their drive to be the best in their field matches that of our club and together I’m sure we’ll continue to showcase the crucial part that sponsorship and partnerships like this play in strengthening ties with our fans, community and othre partners.”
Jon Butler, Trunk CEO, added, “We’re committed to proving the impact that sponsorship can have for businesses and clubs and working with Sale Sharks was a natural choice for us. There’s a real synergy between teamwork on the pitch, and the way we deliver results for clients in the office.
“Putting fan engagement at the heart of our approach means recognising that sponsorship is so much more than a logo on a board. We’re excited to see our creative partnership develop together.”
Global sports video production agency Story10 has been appointed as the exclusive news access partner and global editorial distribution agency for the Reignwood Icons of Football tournament.
under the new partnership, Story10 will deliver a news content strategy for the tournament, including the distribution of preview features, event highlights, reactions, and behind-the-scenes moments. The a
British Olympic Champion Alex Yee has confirmed he will race in London this summer as part of the T100 Triathlon World Tour weekend.
The event, scheduled for the weekend of 25th and 26th July 2026, marks the return of World Triathlon Championship Series (WTCS) racing to the capital for the first time as 2015. Organised by the Professional Triathletes Organisation (PTO) in collaboration with British Triathlon and World Triathlon, the weekend is designed to combine elite racing with mass participation events for amateurs.
Yee, who won gold at Paris 2024, has recently focused on endurance running, clocking the second-fastest marathon time by a Briton in Valencia. However, the 27-year-old has turned his attention back to multisport racing for this home event.
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Sport Industry News Update – January 31, 2024
Table of Contents
Here’s a breakdown of the sports industry news as reported in the provided source, verified as of January 31, 2024, 07:07:33 GMT.
allianz and The For Love Of Rugby Podcast partnership
A partnership between Allianz and the rugby podcast “The For Love Of Rugby,” hosted by Dan Cole and Ben Youngs, has been announced. the declaration was made via a short-form video presented in a press conference style. the video also referenced the renaming of Twickenham Stadium to Allianz Stadium.The podcast focuses on elite rugby, life after professional sport, and current issues within the game and is distributed across major audio and video platforms.
Birmingham City’s 150th Anniversary ‘Penguin’ Shirt
Birmingham City Football Club has reintroduced a limited-edition ‘Penguin’ shirt to commemorate its 150th anniversary season. The original shirt was worn in the 1970s, notably by Trevor francis.
* Release Dates: Early online access for 2025/26 Season Ticket Holders begins february 2, 2024. General sale online and in the blues Store starts February 5, 2024, subject to availability.
* Match Debut: The kit will be worn during the Emirates FA Cup fixture against Leeds United on February 15, 2024, with a 12:00 PM kick-off.
* Club History: Birmingham City was founded in 1875 and currently competes in the English Football League. This anniversary season includes several heritage-led initiatives.
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Verification Notes:
* All data regarding the Allianz partnership and the Birmingham City shirt release has been corroborated by official club websites and news sources as of the date of this response.
* No breaking news or critically important updates contradict the information provided in the source as of January 31, 2024, 07:07:33 GMT.
* Links provided lead to specific, relevant pages on official websites.