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Shorts: This Girl Can Campaign & Sport Marketing Partners - News Directory 3

Shorts: This Girl Can Campaign & Sport Marketing Partners

September 10, 2025 David Thompson Sports
News Context
At a glance
Original source: sportindustry.biz

Okay, here’s a summary of the key information from the provided text,⁣ broken down by each announcement:

1. Octagon UK Appoints New Vice President of Brand Consulting

What: Octagon UK has hired Sarah-Jane Bowering as Vice President of Brand Consulting.
Key takeaway: Bowering will ⁣lead ‍the team in creating brand-to-consumer‍ connections and driving results for clients. She’s excited about supporting the global team.

2. TGI Sport Rebrands Engine Shop to TGI Wildcard

What: TGI Sport’s US-based experiential marketing firm, ⁣Engine Shop, is being rebranded as TGI Wildcard.
Key takeaway: This follows the acquisition of Engine⁤ Shop earlier this year. The rebrand aims to strengthen TGI’s global presence and creative capabilities, with the US division now including⁤ PR and communications. Martin Jolly‍ (Global CEO) sees it as a step towards realizing global potential.

3. World Squash Launches world Squash Academy with waos

What: World Squash is partnering with the ⁤World Academy of Sport (WAoS) to launch the World Squash Academy.
Key takeaway: This is a tech-driven learning platform designed to support the global progress of squash, especially in light of its inclusion in the LA28 Olympics. It will use ⁢the Censeo platform and expand the World Squash Coaching program. Launch is scheduled for 2026. Zena Wooldridge (World Squash ⁢President) highlights the alignment with their new strategy and the potential beyond a standard learning system.4. Sport Industry Daily Subscription

What: A call to action to subscribe to the⁢ Sport ⁢Industry Daily for regular updates.
Key takeaway: Stay informed about the latest news in the sport industry.

Let me know if you’d like‍ me to elaborate⁢ on any of these points or analyze them further!

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