Shorts: Wembley, Newbury Racecourse, Cricket Scotland
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Wembley Stadium has renewed its partnership with National Express as its official coach supplier.
The three-year extension ensures that the transport provider will continue to operate direct coach services from over 50 locations across the UK to the venue. The ‘Wembley Express’ services are scheduled to arrive at the official coach park and will not depart until the event has fully concluded, accounting for potential extra time, penalties, or encores.
The agreement covers upcoming fixtures such as the Carabao Cup Final and FA Cup Final, alongside major concerts featuring artists including Bon Jovi, Bruno Mars, and The Weeknd. The partnership, which originally began in 2007, aims to provide enduring travel options for the millions of visitors attending events at the stadium annually.
Mark Lynch, Stadium Director, Wembley Stadium, said, “National Express has long been a trusted and valued partner, playing a vital role in supporting sustainable and accessible travel for the millions of fans who visit Wembley each year.”
Newbury Racecourse has announced an expansion of its partnership with self-reliant Irish bookmaker BoyleSports, adding two new racedays to the brand’s sponsorship portfolio.
Under the terms of the new agreement, BoyleSports has secured title sponsorship for National Hunt fixtures scheduled for January 14th and February 17th, 2026. The bookmaker will hold headline rights and sponsor three races on each card at the Berkshire track.
This extension strengthens BoyleSports’ presence at the venue and complements its current sponsorship of the Group 1 BoyleSports Lockinge Stakes, the venue’s flagship Flat racing event held in May. The deal consolidates the bookmaker’s standing at the racing venue,offering engagement opportunities across both jumps and flat racing audiences.
Trudy Lindblade, Chief Executive of Cricket Scotland, said, “We are delighted to announce this new partnership with PlayHQ which we expect will create massive benefits for the Scottish cricketing community. It has been clear for some time that having one all-encompassing system which captures registration, membership, player data and live scoring is extremely significant for growth and growth and improved communications within our game.
“PlayHQ’s track record working with cricket governing bodies and across multiple sports is hugely extraordinary,and we look forward to working with them over the next few months to introduce the new system and software to our members,Regional Associations and clubs across Scotland.”
Hampshire Cricket has renewed its partnership with PR and communications agency New Reach for a fourth consecutive year.
Sence the partnership began in 2022, New Reach has managed strategic media relations for the club, delivering on key moments including the solar project in partnership with Utilita, the signing of cricketer Ellyse Perry, and the club’s recent acquisition by GMR Group.
Throughout 2026, the agency will work with the Utilita Bowl team on the stadium’s 25th a
Utilita Bowl Partnership Renewed with New Reach for 2026
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Hampshire Cricket has extended its partnership with New Reach, a sports and entertainment marketing agency, for another year at the Utilita Bowl. The renewal signifies continued collaboration on marketing initiatives and audience engagement strategies for the venue, which is a prominent location in global sport.
New Reach’s Role at Utilita Bowl
New Reach will continue to support Hampshire Cricket and the Utilita Bowl in storytelling and connecting with audiences. Nick Rewcastle, Managing Director at New Reach, expressed enthusiasm for the ongoing partnership, highlighting the venue’s importance and the agency’s commitment to supporting the club’s initiatives.
Rewcastle stated, “We’re thrilled to extend our partnership with Hampshire Cricket for another year. Utilita Bowl is one of the most exciting venues in global sport and entertainment, and we look forward to continuing to help Hampshire Cricket and the venue tell its story and connect with audiences in meaningful ways.”
Recent Developments at Utilita Bowl
The partnership renewal comes during a period of transition for Hampshire Cricket, with new internal faces and the first full year under new ownership. New Reach anticipates a continuation of impactful projects and initiatives at the Utilita Bowl in 2026,backing the club’s efforts.
Rewcastle added, “Every year is an exciting year at Utilita Bowl, and we’ve enjoyed working across such a variety of powerful projects and initiatives. 2026 is set to continue in that trajectory, but with some new faces internally at the club and the first full year of new ownership. We’re truly looking forward to backing the Rose and Crown again this year.”
Utilita Bowl’s Sustainability Initiatives
The Utilita Bowl has recently completed the installation of solar panels, demonstrating a commitment to sustainability. The project aims to reduce the venue’s carbon footprint and contribute to environmentally responsible practices within sports infrastructure.
