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Side & Razer: Human-in-the-Loop AI Playtests

August 27, 2025 Lisa Park Tech
News Context
At a glance
Original source: gamedeveloper.com

Here’s a breakdown of the key facts⁢ from the provided text, focusing on ⁤Side’s new playtesting solution and its connection to AI:

Key Takeaways:

Side & Razer Cortex Partnership: Side (formerly PTW) is⁤ integrating its playtesting solution into Razer Cortex, a game launcher.
Scale of Playtests: this integration aims to enable playtests with up to 100,000 users.
Targeted Player Selection: developers can select players for tests based on their gameplay behavior,experience,and broader⁤ audience insights.‍ ‍future ⁣possibilities ⁣include player-led localization testing.
“Human-in-the-Loop” AI: The companies⁣ are positioning⁤ this as an example of “human-in-the-loop” AI, meaning ‍AI is used to enhance and inform ⁤the testing process, not replace human players entirely.
Side’s AI Focus: Side has⁣ been investing in AI-powered services, ⁢demonstrated by their‍ acquisition of Ghostpunch Games⁤ for $13 million. Ghostpunch’s expertise is intended to bolster AI-based QA⁢ automation. They‍ also have AI-based art technology through their previous ⁤branding as PTW. Authentic Gameplay Data: The goal is to gather data from players playing “authentically ⁢for entertainment,”⁣ contrasting with customary QA testers who actively try⁤ to break the game. This aims to provide insights into ‍how⁢ real players experience the game.* ‍ AAA‍ QA Context: Side notes that typical AAA game QA teams are relatively small (5-6 people in a secure surroundings),and ofen rely on outsourcing.In essence,Side ‍is leveraging⁢ AI and a large player base through Razer Cortex ‍to ⁤provide ⁣a more extensive⁢ and realistic playtesting solution for ⁢game developers. They are‍ aiming to supplement traditional QA with data from how players naturally interact with ⁣the game.

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