Simply Red to Headline New Somerset Sounds Festival at Cricket Ground
- Pop and soul band Simply Red will headline a newly announced summer concert event at the Somerset County Cricket Ground in Taunton on August 22, 2027, according to...
- According to Caroline Herbert, commercial director at the Somerset County Cricket Ground, securing the soul act is a significant milestone for the region.
- The August 2027 fixture is billed by production teams as a high-energy day featuring back-to-back hits.
Pop and soul band Simply Red will headline a newly announced summer concert event at the Somerset County Cricket Ground in Taunton on August 22, 2027, according to event organisers. The concert marks the launch of the newly created Somerset Sounds festival. Organisers intend for the large-scale outdoor performance to establish the venue as a prominent stop on the United Kingdom’s major live music touring circuit.
Establishing Taunton as a Major Tour Destination
According to Caroline Herbert, commercial director at the Somerset County Cricket Ground, securing the soul act is a significant milestone for the region. Herbert stated that bringing the band to Taunton is a real accolade and serves as the start of something much bigger for the county ground to make Somerset a destination for live music, as reported by BBC coverage.
Oli Bartlam of Full Fat 360, the production company putting on the event, emphasized the broader regional ambitions for the summer fixture. Bartlam noted that the concert aims to draw audiences not just from Taunton and the immediate Somerset area, but also from Devon, Cornwall, and Bristol.
It’s an incredible venue with a rich history of concerts — it deserves to be back on the touring map. We want to make sure we’re on that UK tour circuit for big artists. Simply Red, what a way to start,
Bartlam said, according to BBC reporting.
What to Expect at Somerset Sounds
The August 2027 fixture is billed by production teams as a high-energy day featuring back-to-back hits. Organisers have confirmed that additional supporting acts will be announced in the coming months leading up to the late-summer festival date. While the venue has hosted live music events in the past, the launch of Somerset Sounds represents a deliberate push by commercial stakeholders to position the county ground as a primary regional destination for major touring acts. Further lineup details and ticketing information are expected to be released by event promoters as the 2027 date approaches.
