Singapore Expands Supermarket Unit Pricing Pilot to More Stores and Online Platforms

Singapore’s supermarket unit pricing pilot is expanding significantly on October 1, 2026, bringing digital storefronts and additional major retail operators into a program designed to help shoppers compare grocery values across different brands and package sizes. The Competition and Consumer Commission (CCS) and the Consumers Association of Singapore (CASE) announced the nationwide expansion following positive consumer feedback from the initial rollout phase that concluded in December 2025.

Expanded Supermarket Operators and Digital Storefronts

The updated programme brings online grocery platforms into the framework for the first time alongside a larger group of brick-and-mortar supermarket chains. Retailers Don Don Donki and RedMart join the initiative alongside returning participants NTUC FairPrice, Sheng Siong, Prime Supermarket, Cold Storage, and Giant. NTUC FairPrice, Sheng Siong, Prime Supermarket, Don Don Donki, and RedMart commence the expanded pilot on October 1, while Cold Storage and Giant roll out their participation starting November 1. Online implementation begins immediately on October 1 for Sheng Siong and RedMart digital platforms, with other participating operators introducing unit pricing features progressively across their respective websites and apps.

Broader Grocery Categories Included in the Trial

Participating stores and websites will display clear per-unit measurements—such as price per kilogram or per litre—for an extended list of commonly purchased household items. While the initial pilot restricted display requirements to selected categories, the expanded program covers a wider inventory that includes flour, milk, butter, snacks, soups, and sauces. According to CCS and CASE, standardizing these metrics allows consumers to evaluate value transparently regardless of whether they purchase bulk packaging or smaller brand-name containers.

Implementation Timeline and Regulatory Background

The current expansion builds directly upon the groundwork laid by the initial four-month trial conducted between September and December 2025 across NTUC FairPrice, Sheng Siong, Prime Supermarket, Cold Storage, and Giant outlets. Regulatory authorities noted that consumer response during that foundational period justified both the inclusion of e-commerce channels and the addition of specialty operators like Don Don Donki. Supermarket operators that have not launched on the initial October date are required to complete their digital and in-store rollouts progressively over the following weeks.