Sky Sports Ends Boxxer Deal, Eyes New Promoters
Sky Sports is shaking up its boxing coverage: the broadcaster is ending its UK£36 million deal with Boxxer and is now eyeing new partnerships.This decisive move marks a strategic pivot for Sky Sports, which is actively seeking collaborations with multiple boxing promoters. The initial four-year contract, forged in 2021, is not being renewed, suggesting a broader shift in how Sky Sports plans to deliver boxing content. News Directory 3 has the inside scoop on this shake-up within the boxing world. What exciting boxing events will Sky Sports bring to viewers next? Discover what’s next.
Sky Sports Ends Boxxer Deal, Eyes New Boxing Partnerships
Updated June 9, 2025
Sky Sports, the UK pay-TV broadcaster, will not be renewing its broadcast deal with Boxxer, a promotional company. The initial four-year contract, valued at UK£36 million, was signed in 2021.
The broadcaster is reportedly looking to engage with multiple boxing promoters in the future, signaling a shift in its boxing broadcast strategy. This move comes after a critically important investment in the sport through the Boxxer partnership.
What’s next
Sky Sports is expected to announce new partnerships with various boxing promoters as it reshapes its boxing coverage strategy. The focus will likely be on securing diverse and engaging content for its subscribers.