Long-Term Agreement Secures ‍Exclusive Coverage

Teh DP ⁣World Tour ​and⁤ Sky Sports have announced a four-year extension to‌ their ⁣broadcast‍ partnership,beginning in ⁤2026. This renewal ensures Sky Sports and its streaming ‌platform, NOW, will continue as ⁢the exclusive broadcast home for DP World Tour⁢ events.

A key component of the ‍agreement is exclusive coverage of the⁤ next two Ryder Cups: the 2027 event at Adare Manor in Ireland and ⁤the 2029 competition at Hazeltine in the USA. The deal also encompasses continued coverage of the DP ⁢World Tour’s global schedule, including five Rolex Series events.

Record Viewership Drives Renewal

The extension follows a period of record ⁣viewership for golf on‍ Sky Sports. The 2023 ⁢Ryder Cup in Rome⁣ achieved ⁢the highest-ever peak audience for a golf event on the platform, demonstrating⁢ the sport’s growing popularity. Record⁣ audiences were also seen ‌at the 2024 Amgen⁣ Irish Open.

Industry Leaders Express Optimism

Jonathan Licht, Chief Sports Officer at ⁤Sky, highlighted the timing of the extension, ⁣stating that it coincides with “record heights” in golf viewership. He ⁢emphasized the compelling ⁣nature of the Ryder Cup and sky Sports’ commitment to⁣ delivering future events to fans.

Guy Kinnings,‌ Chief Executive of the DP World Tour, echoed ​this sentiment, noting that the 2023 Ryder Cup reinforced the event’s​ unique dramatic appeal. ‌He expressed confidence that Sky Sports’ storytelling capabilities will continue to ⁢expand the tour’s fanbase over the next four years.