Sky Sports UK Ryder Cup Rights 2029 Deal
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Sky Sports Extends Exclusive Ryder Cup and DP World Tour Broadcast Rights
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Sky Sports will continue to be the home of golf’s Ryder Cup and DP World Tour in the UK and Ireland through a new four-year agreement.
Ryder Cup and DP World Tour Remain with Sky Sports
Sky Sports has secured an extension to its exclusive broadcasting rights for both the Ryder Cup and the DP World Tour in the United Kingdom and Ireland, as announced on November 15, 2023. The new deal will commence in 2026 and run through 2029.
The 2023 Ryder Cup, held at Marco Simone Golf and Country club in Rome, Italy, from September 29 to October 1, 2023, demonstrated the event’s continued popularity. Team Europe defeated Team USA 16.5 to 11.5. The event’s success was highlighted by officials, who anticipate continued growth in viewership and attendance.
Guy Kinnings, chief executive of the DP World Tour, emphasized the tour’s global reach and increasing fan engagement. He noted increased viewership on Sky Sports and higher spectator numbers at DP World Tour events this season, according to Sportspro Media.
The DP world Tour’s Expanding Global Footprint
The DP World Tour, formerly known as the European Tour, has been actively expanding its global presence, featuring events in diverse locations worldwide. This strategy aims to attract a broader international audience and increase the tour’s overall appeal. The tour currently features events across Europe, Asia, Africa, and the Middle East.
The increased viewership on Sky Sports and spectator attendance at events suggest that this strategy is proving successful. The DP World Tour’s commitment to showcasing talent from around the globe is resonating with fans.