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Buffet Restaurants Boom Amidst Recession
Despite the recession in the restaurant industry, sales of buffet restaurants are booming. The demand for ‘cost-effective’ buffet restaurants has increased, with customers seeking value for their money.
Ashley Queens: A Cost-Effective Representative
Ashley Queens, a buffet restaurant chain, has been a cost-effective representative in the industry. The chain provides a variety of food priced around 10,000 won for lunch during the week and 20,000 won on weekends. The restaurant has received a good response from consumers, with ‘open runs’ (standing in line before business hours to buy items) happening everywhere that opens.
The ‘Asekwon’ Phenomenon
A new term, ‘Asekwon’ (living area near Ashley Queen’s), has been coined for Ashley Queen’s. When a new store opens in a local commercial area, it attracts a lot of attention from nearby residents. The effect of holding a lucky box purchase event of 10,000 won for store customers on the opening day, limited to the first 100 customers, was also significant.
Expansion Plans
Ashley Queens has now expanded to its 100th branch at Starfield Market Jukjeon branch. The company introduces 3 to 4 new stores every month and plans to increase the number of Ashley stores to 120 by the end of this year. The intention is to expand the number of shops to 150 by 2025 and expand the commercial area throughout the country.
VIPS: Another Buffet Restaurant Chain
VIPS, operated by CJ Foodville, is also opening stores one after the other in key commercial areas, mainly in the metropolitan area. From January this year to last month, the number of VIPS stores was more than 30 with the opening of three new stores.
Consumer Preference for Cost-Effective Buffets
The industry predicts that consumer preference for a cost-effective buffet will become more prominent for the time being. According to fintech company Finda, the average payment per transaction in the buffet industry in July was 72,333 won, a sharp drop of 5.85% from the previous month.
Images
Customers using the salad bar on the first day of the opening of ‘Ashley Queens Starfield Market Jukjeon Branch’. Photo = Provided by E-Land Eats
The number waiting was more than 100 within an hour on the first opening day. Photo = Reporter Kim Se-rin
On the opening day of ‘Ashley Queens AK Giheung Branch’, there was a crowd of customers waiting. Photo = Provided by E-Land Eats
CJ Foodville VIPS Dongtan Lotte Department Store. Photo = Provided by CJ Foodville
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Buffet restaurants are booming amidst the recession in the restaurant industry. Ashley Queens and VIPS are two buffet restaurant chains that are expanding their operations and attracting customers with their cost-effective offerings.
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H1: Buffet Restaurants Boom Amidst Recession
H2: Ashley Queens: A Cost-Effective Representative
H2: The ‘Asekwon’ Phenomenon
H2: Expansion Plans
H2: VIPS: Another Buffet Restaurant Chain
H2: Consumer Preference for Cost-Effective Buffets
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Image file names: ashley-queens-starfield-market-jukjeon-branch.jpg, ashley-queens-ak-giheung-branch.jpg, vips-dongtan-lotte-department-store.jpg
Image alt tags: Customers using the salad bar on the first day of the opening of ‘Ashley Queens Starfield Market Jukjeon Branch’, The number waiting was more than 100 within an hour on the first opening day, On the opening day of ‘Ashley Queens AK Giheung Branch’, there was a crowd of customers waiting, CJ Foodville VIPS Dongtan Lotte Department Store.