Slavia New Jerseys: Castore & Stitch Combination Reveal
Beyond the Stitch: Slavia Prague‘s Bold Leap into Artistic Football Jersey Design
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July 12, 2025 – In a move that signals a significant shift in football club merchandising, Slavia Prague has unveiled a groundbreaking collaboration with renowned pop-art artist Pasta Oner and performance apparel brand Castore. This partnership, announced today, marks a decisive departure from conventional jersey design, aiming to inject originality and artistic expression into the very fabric of the sport. The move comes as the club concludes a six-year relationship with its previous supplier, Bomb, signaling a strategic pivot towards innovation and a fresh aesthetic.
A New Era for Slavia’s Identity
For over five years, Slavia Prague’s association with Bomb provided a consistent, albeit predictable, visual identity. While initially a positive advancement reflecting the club’s new ownership, the relationship had reportedly run its course, leaving Slavia eager to explore new avenues. Rumors of a potential partnership with the British company Castore had been circulating since the autumn of 2023, and the club’s recent event at Eden confirmed these speculations, officially ushering in a new era of kit manufacturing and design.
The Fusion of Art and Sport: Pasta Oner’s Vision
The most striking element of this new chapter is the integration of celebrated artist Pasta Oner. This collaboration transcends a simple sponsorship deal; it represents a deliberate effort to imbue the club’s identity with artistic flair. As Jaroslav Tvrdík, chairman of the Board of Directors, stated at the press conference, “Already in the autumn of 2023, Oner and I started to talk about whether he would be able to turn his enthusiasm for the club into something as important as a football jersey.”
this dialogue culminated in a comprehensive design philosophy. Tvrdík elaborated on the club’s ambition: “We wanted not to have serial jerseys, we wanted to play the first league in the marketing of the jerseys. Pasta originally wanted to take the third sets, but I told him that if it was unique and unique, he has to sign under the whole collection.” This directive empowered Oner to reimagine the entire jersey collection, ensuring a cohesive and distinctive artistic statement.
A Trio of Distinctive Designs
The resulting collection showcases Oner’s artistic prowess across three distinct kits:
The home Kit: Staying true to tradition, the home jersey features the club’s iconic stitched red and white combination, a nod to Slavia’s enduring heritage.
The Away Kit: embracing a bolder approach, the away jersey sports a striking black base, enhanced by a unique stitched motif that adds a contemporary edge.
* The Third Kit: Drawing inspiration from the city itself,the third kit subtly incorporates a map of Prague,weaving the club’s geographical roots into its visual identity.
Oner himself articulated his design ethos: “I wanted to connect those jerseys with one line and this is respect for the history of the club.The jersey is 130 years unchanged, and I did not want to interfere.” This sentiment highlights a delicate balance between honoring tradition and introducing modern artistic innovation. “It is a huge honor for me that this jersey will appear in the Champions League. But I have to say I’m still nervous about it,” Oner admitted, underscoring the significance of this venture.
The Future of Football Kit Design
Slavia Prague’s bold move with Castore and Pasta Oner sets a precedent for how football clubs can leverage artistic collaborations to enhance brand identity, engage fans on a deeper level, and create merchandise that transcends the realm of sport. As the lines between art, fashion, and sport continue to blur, this partnership offers a compelling glimpse into a future where football kits are not just uniforms, but canvases for creative expression and cultural storytelling. The success of this initiative could well inspire a wave of similar artistic integrations across the global football landscape.